17 September 2009
ELTons Awards open to applications until 30 September 2009

Aspiring creative writers in the Middle East are being given the opportunity to make their first break into the English language publishing industry through a new award under the British Council's prestigious ELTons Awards.

The ELTons, now in their eighth year, are a celebration of excellence in English Language Teaching (ELT), recognising significant and innovative advances in the theory of ELT learning, teaching and research worldwide. This new ELTons award category joins the long-established group of British Council Innovation Awards.

Now alongside the International award, the British Council has teamed up with Macmillan Education in a bid to discover aspiring ELT creative authors with its Macmillan Education Innovative Writing Award. The award gives previously unpublished writers the opportunity to win a £1,000 prize and have their work published. The inaugural award will also give the winner a chance to develop their career in publishing through a mentoring programme supported by Macmillan Education.

Applications are judged by a panel of ELT experts and the winners are announced at a prestigious ELTons awards ceremony, held in London on March 3, 2010. Each winning entry will receive a cash prize of £1,000 and will become part of a growing network of ELTons alumni around the world.

Michael Carrier, British Council Head of English Language Innovation said: `The ELTons have grown to become an essential fixture in the ELT calendar as a celebration of innovation in the sector. I am delighted that Macmillan Education have partnered with the British Council to sponsor a new Innovative Writing Award category that will recognise and reward aspiring creative writers looking to make their first break into the English language publishing industry. I'm also very grateful to Cambridge ESOL for their continued support of the ELTons, and their extension to this to include the sponsorship of the International Award.'

Jo Greig, Marketing Director at Macmillan Education said: 'At Macmillan Education we embrace innovation through our award-winning publishing and our approach to delivering high-quality products in various media and to new niche markets. We're delighted to sponsor the British Council's new Award for Innovative Writing to help give new authors a chance to make their first step into a writing career with the help of an internationally recognised publisher'.

The ELTons is the only international awards ceremony that rewards the wealth of innovative new English language teaching (ELT) resources that help English language learners and teachers achieve their goals.

Any ELT professional can apply for consideration for one of the categories including authors, teachers, trainers and publishers. The call for entries is now open and an application pack can be downloaded from www.britishcouncil.org/learning-eltons.  The deadline for entries is 30 September, 2009.

Christine Nuttall, Director Communications and Stakeholder Relations at Cambridge ESOL said 'We have supported the Awards since their launch in 2003 as we recognise the importance of identifying new and innovative products and research in the field of English language teaching in the UK and overseas.  We are particularly pleased to increase our sponsorship to include the International category this year. 

- Ends -

Notes to editors
- Celebrating 75 years in 2009, the British Council is the UK's international organisation for educational opportunities and cultural relations.

- We work in over 100 countries worldwide to build engagement and trust for the UK through the exchange of knowledge and ideas between people.

- We work in the arts, education, English, science, sport and governance and last year we engaged face to face with 13.2 million people and reached 221 million.

- We are a non-political organisation which operates at arm's length from government.

- Our total turnover in 2008/9 was £645 million, of which our grant-in-aid from the British government was £209 million.

For more information, please visit: www.britishcouncil.org/m

For more information contact:
Kiran Wadhwani, Wallis Marketing Consultants
Tel: +971 4390 1950
Email: britishcouncil@wallis-mc.com      

© Press Release 2009