Top engine performance and a cleaner engine for longer
Dubai - BP, the trusted name in motoring, today announced the launch across the UAE of its range of new and improved Visco engine oils with patented CleanGuard technology to keep your car engine cleaner for longer. The Visco range brings to the region an automotive engine oil developed by market leader BP in its pursuit of motoring excellence, created to get the highest performance from your car.
Using BP patented CleanGuard protection the Visco range comes complete with a unique formula to prevent the build up of soot, varnish and carbon all of which can reduce an engine's performance. The Visco range keeps your car engine cleaner for longer and offers motorists superior protection to reduce oil burnoff and increase car fuel economy.
Visco's patented ingredients slow the formation of dirt at its source and wrap up dirt particles so they can't stick to the sensitive parts of a car's engine. Sticky particles from burnt fuel and oil can slow or even block oil flow, perhaps even shortening an engine's life. The particles can form an abrasive layer, which can interfere with the engine's operation and performance.
Visco 2000 is BP's flagship car engine oil and the first product in the Visco family. It continues to be the consumers most trusted engine oil and a best seller in the UAE. From the Visco 2000 pedigree BP has enhanced the Visco range creating a range of superior products to suit all cars. The technology applied to Visco 3000TG and Visco 5000 oils keep your engine up to 30% cleaner Vs. API SL requirements.
To celebrate the launch of the Visco range, BP created new hi-tech packaging to replace the Visco 2000 tin can which was so familiar on garage forecourts. Identified by its distinctive BP green colour and using a unique leading edge design, the new Visco range is now available in a plastic canister designed to keep the oil in the best condition. The easy to pour design means less spillage, better storage and can be recycled.
"BP's long motoring heritage and reputation makes Visco a trusted brand. We reach for the best in engine performance, and through innovation and technology we are delighted to bring our latest in premium engine oils to the discerning car owner across the UAE. The Visco range looks after your car engine, efficiency and performance for the best in driving experiences. We are confident that consumers will be delighted by the new Visco range and will see the difference when they drive," said, Mohammed Samir, Consumer Marketing Manager, MENA Lubricants
"The Visco range is the only engine oil to offer BP's CleanGuard engine protection and we advise motorists to accept no substitutions or low quality imitations. The new and distinct packaging will help to identify the Visco range or consumers can specifically ask for it at their garage or retailer. Using Visco engine oil comes with the assurance that it's another great product from BP," said Omer Dormen, Lubricants Director - MENA & Iran.
The Visco range delivers the same great quality motorists have come to expect from BP. It includes Visco 2000 and Visco 3000TG, both premium multigrade oils and Visco 5000 an advanced synthetic oil.
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About BP
BP is one of the world's largest companies with nearly 100,000 employees and operations in more than 100 countries on six continents. The company's main activities are oil & gas exploration and production, refining, marketing and supply & transportation.
The company's regional exploration and production operations are headquartered in Abu Dhabi, with a wide-ranging portfolio of activities across the region. Dubai is the regional hub for BP's refining and marketing businesses. The Dubai-based businesses include Air BP, BP Middle East Lubricants, BP Marine and Integrated Supply & Trading.
For further information please contact:
Mohammed Samir
Consumer Marketing Manager
MENA Lubricants
Dubai: +971 4 331 7999
Vicki Morley
Senior Account Manager
GolinHarris
Dubai: +971 50 455 7149
© Press Release 2007
