Auction to be held from 10am to 9pm on Friday and Saturday
Nikon D90 DSLR KIT + Canon Legria Hfs10 Camcorder and Panasonic 50" Plasma TV (TH50PY850M) + Home Theatre System (SC-PT 865) up for grabs
Dubai, UAE; May 21, 2009: The Bid 2 Win auction, held as part of the Festival@The Dubai Mall is attracting hundreds of participants every week. The auction has enabled winners to take home premium products at rates of about 15 to 30 per cent lower than the showroom price.
This weekend's live SMS Bid 2 Win auction is for a Nikon D90 DSLR KIT + a Canon Legria Hfs10 Camcorder on Friday and a Panasonic 50" Plasma TV (TH50PY850M) + Home Theatre System (SC-PT 865) on Saturday.
The mall's visitors can participate in a fierce biding war with a Nikon D90 DSLR KIT + a Canon Legria Hfs10 Camcorder up for grabs on May 22, priced at AED 10,998 and courtesy of Sharaf DG. The auction on Saturday is for a Panasonic 50" Plasma TV (TH50PY850M) + a Home Theatre System (SC-PT 865), priced at AED 11,898, courtesy of Plug-ins.
The SMS bidding starts at 10am and will continue until 9pm. The start price of the bid is AED 1. The highest bidder at 9pm can claim the product on paying the bid price.
To participate in Bid 2 Win, visitors to the mall only have to SMS the product code of the item on display at the mall to Etisalat 4643. They must first register to participate in the auction at the same number. Participants are informed of the status of their bid in real-time, and live updates of the auction are displayed on the multimedia screens.
Previous products on auction during the Festival@The Dubai Mall included an Apple Combo, Bose Lifestyle Home Entertainment System, Panasonic 58" Full HD Plasma TV, Infinity Cascade & Home Theatre Package, Jumbo Mobility Unwired Package and Philips LCD TV & Home Theatre Package.
In addition to Bid 2 Win, the mall also offers a 'Win Millions' raffle, a Grand Bentley raffle with only 5,000 tickets priced at AED 200 each going into the draw and mall-wide entertainment.
Festival@The Dubai Mall is supported by Dubai Media Inc, Arab Media Group and The Address Hotels + Resorts, Emaar Hospitality Group's five star hotel brand.
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For further information, please contact:
Kelly Home / Roisin Lillis
ASDA'A Burson-Marsteller
Tel: (+971 4) 334 4550
E-mail: k.home@asdaa.com, r.lillis@asdaa.com
© Press Release 2009
