Leading language school opens new Jumeirah Lakes Towers center to cater to increased demand

Dubai, 9th of March, 2011: Under the patronage of Sheikh Nahyan Bin Mubarak Al Nahyan, Minister of Higher Education and Scientific Research of the U.A.E, the country's leading language center; Berlitz UAE has opened its second center in Dubai. The new Jumeirah Lakes Towers (JLT) premises is the sixth center in the UAE and expands Berlitz's language teaching reach into the Marina, Greens, Lakes, gardens and surrounding areas of Dubai, further underlining its commitment to teach new languages with unmatched expertise.

Located in the Indigo Icon building in Jumeirah Lakes Towers, the new center consists of 18 classrooms, an internet lab, a coffee shop and a most welcoming and modern atmosphere.

Commenting on the inauguration, Reem Shehab, Director of Berlitz Dubai said, "We are delighted that His Highness Sheikh Nahyan bin Mubarak Al Nahyan is present with us today to inaugurate our new premises. We are confident that the new center will be as successful as our other centers and will bring key language skills to a whole new audience."

With a global network that spans over 70 countries, Berlitz provides an unmatched level of quality and consistency, no matter where in the world businesses need cross-cultural or language instruction. Berlitz tradition of excellence in language instruction dates back to the very beginning of the company of more than 133 years.

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About Berlitz Corporation

The Berlitz Story: 

The organization now known as Berlitz Corporation was founded in 1878 by Maximilian D. Berlitz in Providence, Rhode Island, USA. Descended from a long line of teachers and mathematicians, Maximilian Berlitz grew up in the Black Forest region of Germany. He emigrated to the United States in 1872 and arrived prepared to teach Greek, Latin, and six other European languages according to the strict traditionalist grammar-translation approach.

In the 1950s, Berlitz opened its first Latin American language center in Mexico, following shortly with locations in Brazil, Venezuela, Argentina, Colombia, and Chile. The Tokyo language center came in 1968, the first of what are now approximately 50 Berlitz centers in Asia. Berlitz has a strong presence in Europe, with more than 126 Berlitz centers there, and of course in North America, with more than 70 centers in the US and Canada. The current number of Berlitz centers worldwide is more than 550, and that number is certain to grow with continued expansion into new markets.

Berlitz keeps on top of changing student needs with innovative program offerings that complement traditional language center courses.

Berlitz was subsequently acquired by Fukutake Publishing Co., Ltd., now known as the Benesse Corporation. Benesse, a leading Japanese publisher of correspondence courses and other educational materials, is Berlitz's ideal partner, adding substantial expertise in education, database management, and correspondence marketing.

Benesse assumed ownership of Berlitz in 2001, and the company once again became privately held. Berlitz and Benesse together are uniquely positioned to provide for the language needs of the global marketplace

For more information please contact:
Louay Altamimi
Memac Ogilvy
Dubai
Office: +971-4-3050 307
Fax: +971-4-3050306
Email: louay.altamimi@ogilvy.com

© Press Release 2011