Dubai : Dubai Gold & Jewellery Group (DGJG), the largest trade body for the jewellery industry, in association with Dubai Festivals & Retail Establishment (DFRE), today unveiled the 2021 Diwali Campaign. Themed ‘City of Gold, Diwali Glow’, the campaign reflects DGJG’s long-standing legacy of offering outstanding jewellery shopping experiences to the visitors and residents in Dubai.

The unique promotion campaign kicks off from 21 October until 06 November 2021 and will convene over 125 jewellery outlets across Dubai. Brining everything from discounts on diamond jewellery, free gifts to zero making charges on select gold jewellery collection, a plethora of festive offers await residents and visitors looking to save more on Jewellery purchases.

The full list of offers include:

  • More for less:

For customers looking to gain more for less, 50% discounts are available on making charge for select on 18, 21 & 22 karat gold Jewellery collections. Renowned brands are also offering zero making charge on select options.

  • Diamonds all the way!

For all the diamond lovers, a 50 -75% discount await you on diamond Jewellery. Get your sparkle on this Diwali at our participating partners.

  • Get the Golden Goodies

Customers can grab precious jewellery gifts on purchase of diamond and precious jewellery on each purchase—adding an extra sparkle to your festivities.

DGJG’s signature fixture, the Gold Raffle is set to elevate the experience for shoppers this Diwali.

With jewellery vouchers worth AED 150,000 as prize giveaways, a total of 15 winners will win jewellery vouchers worth of AED 10,000 each all the way till 06 November. Shoppers who purchase jewellery for AED 500 from any of the participating outlets stand a chance to enter the raffle.

Taking this year’s campaign up a notch is DGJG’s collaboration with 2020 Dubai Expo where 4 lucky winners can win EXPO 2020 gold coins each—further amplifying the festive season.

Commenting on the 2021 edition of the Diwali campaign, Tawhid Abdullah, Chairman, Dubai Gold & Jewellery Group (DGJG) said, “Every year, Diwali is widely celebrated by the Indian diaspora and the purchase of gold is a big part of the celebration. In this context, we at the DGJG, are constantly innovating and finding the best ways to cater to the needs of jewellery lovers and this campaign is a testimony to our effort. We are proud to launch our newest Diwali campaign for our large and diverse customer base and look forward to serving them with newest collections, fabulous delas and best offers.

He added: “Today, Dubai has earned a robust reputation for being a global Jewellery shopping destination and in our quest to build on this name, we are committed to acting as an anchor of the industry, while ensuring that our customers get something new and unique every time.”

The campaign is further strengthened by the involvement of International Gemological Institute (IGI) serving as the ‘Knowledge Partner’ and Ithra Dubai as the ‘Destination Partner’. Customers can gather valuable knowledge on diamonds and assess their personal diamond jewellery by IGI, and enjoy 50% discount on all charges, exclusively until end of April 2022. For its part, Ithra Dubai the developer of the new extension to Dubai Gold Souk, will offer a whole new experience to the shoppers with modern facilities and comforts in the newly built extension to the souk.

Participating jewellery brands this festive season include Malabar Gold & Diamonds, Joyalukkas, Sky Jewellery, Bhima Jewellery, Meena Jewellers, Jawhara Jewellery, Chittilappilly Jewellers, Khushi Jewellery, Zaiba Mfar Jewellers, Al Ansari Gold & Diamonds, Al Hind Gold & Diamonds, Anaswara Jewellery, Annaka , Bafleh Jewellery , Dhanji Motiram Jewellers, Guru Jewellers , Honest Jewellers, Indus Jewellers ,Jewel Clouds Jewellery, Kashyap Jewellers , Mega Star Jewellers , Memories Golden Jewellery , Omera Gold , Popley, Ruby Jewellers , Sila Jewels , Siroya Jewellers , Tejori Gems , Vijaya Jewellery , and Yasin Jewellery.

For information regarding the list of participating retailers, draw date and venues, kindly visit: 


About Dubai Gold & Jewellery Group 

Dubai Gold & Jewellery Group (DGJG) is a trade body for the gold and jewellery industry of Dubai with more than 600 members representing the entire gamut of the gold trade, including bullion, jewellery manufacture, wholesale and retail. Since its inception, the group is committed to developing and sustaining Dubai’s status as the ‘City of Gold’ and the ‘Jewellery Destination of the World’. DGJG represents the interests of the fraternity through liaising with government organizations and spearheading various member beneficial initiatives. DGJG has been a strong supporter of Dubai Shopping Festival. Since the first edition of DSF, the group has given away over 1000 kilos of gold and several carats’ diamonds in various retail promotions over past 25 years.

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