BASF is further strengthening its brand in the Polyurethanes business. In a next step Elastogran Kanoo Polyurethane Systems LLC will change its name to BASF Kanoo Polyurethanes LLC effective 1 December, 2011. This has no effect on the legal identity of the company, nor will it have any effect on existing agreements or contracts.
"The name change is an important indicator of BASF's commitment to its European PU business and helps strengthen the BASF brand overall," says Dr. Uwe Hartwig,
Senior Vice President BASF Polyurethanes Europe. "With this we show clearly, that our polyurethane System Houses are part of the global BASF Verbund. They enable us to offer our customers and partners all over the world the expertise and problem-solving skills that BASF has established due to its presence in many key industries." BASF Kanoo Polyurethanes LLC has extended its position significantly in the Gulf region since the 2008 joint venture between BASF and Kanoo which included the acquisition of the polyurethane business of Multi Chemical Est. in Abu Dhabi. In 2010 BASF Kanoo Polyurethanes LLC started successfully the operation of the newly built System House in Dubai Industrial City.
Dr. Joerg Schneider, Managing Director of BASF Kanoo Polyurethanes LLC, adds: "A key success factor for the business development is the ability to give our customers access to BASF's polyurethane technologies which are underpinned by more than 40 years' experience. As BASF continues to strengthen its position as the market leader for PU systems, this name change will ensure our professionalism and performance excellence are more closely linked with the BASF brand."
-Ends-
About BASF Polyurethanes
BASF is the leading supplier of Polyurethane Solutions for systems, specialties and PU basic products. With its global network of 38 polyurethane system houses and its comprehensive product and service portfolio, BASF is the preferred partner of its customers in many industries.
In the extremely service-oriented business of polyurethane systems and specialties, reliable PU experience and competence are crucial. Through its system house network, BASF provides fast local support, from technical service and sales to production and marketing during the development of customized solutions. With its world-scale plants, BASF secures its leading market position in the production of polyurethane basic products in all regions of the world.
Polyurethanes make life more comfortable, safer and more pleasant while helping to save energy sustainably. They contribute towards improved insulation of buildings and more attractive, lightweight design of cars. Producers of shoes, mattresses and household goods as well as sports equipment use the unique advantages of polyurethanes provided with the knowledge and expertise of the polyurethane experts of BASF world-wide. Further information is available on the internet at www.polyurethanes.basf.com.
About BASF
BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and agricultural products to oil and gas. As a reliable partner BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of about €63.9 billion in 2010 and had approximately 109,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com or in its Social Media Newsroom at newsroom.basf.com.
About The Kanoo Group
The Kanoo Group, a Gulf-based multinational group of companies with over 120 years of entrepreneurial experience in Shipping, Travel and Holidays, Machinery, Oil & Gas, Engineering, Power & Industrial Projects, Industrial Chemicals, Freight services, Exhibition services, Commercial Lease and IT Solutions. It operates through more than 15 divisions and on top of the work, the group has entered into joint ventures with some of the world's leading companies such as AXA, AKZONobel, BASF, Maersk, Freightworks, Wolffkran and a number of others.
The Kanoo Group employs about 4,000 staff, with another 6,000 working in the various joint-venture companies. This represents one of the most diverse, talented and innovative workforces across Gulf region.
The Kanoo Group strives towards meeting global standards and ensures it excels at the exacting quality and business excellence standards set by the UAE government. The Kanoo Group is the only corporate group to have won Quality Awards in Dubai and Abu Dhabi for consecutive nine years from 2000 to 2010.
© Press Release 2011
