Cambridge/Cairo/Dubai - Bango (AIM: BGO), the data-driven commerce company, and TPAY MOBILE FZ-LLC (TPAY MOBILE, www.tpaymobile.com) the full-service digital payments platform for the Middle East, Africa, and Turkey, have formed a strategic partnership to increase access to digital commerce. This partnership simplifies and accelerates entry into new markets for online merchants by connecting platforms and pooling operational expertise.

The Bango Platform is used by the world’s most successful online businesses, including Amazon, Google, and Microsoft, to bring their products and services to billions of users worldwide. By collaborating with TPAY MOBILE, Bango’s merchant partners will more quickly be able to gain access to an estimated 1.5 billion people, thanks to the massive footprint of carrier billing and wallet providers TPAY MOBILE has in Africa, the Middle East and Turkey, which are now available through the Bango Platform.

TPAY MOBILE has pioneered digital commerce and financial inclusion in the Middle East, Africa, and Turkey. Its technology is used by regional digital merchants and international brands like Google, Apple, Unity, Huawei, PUBG and Tencent to connect to consumers across MEA and Turkey. These merchants can now scale globally through the worldwide payment reach enabled by the Bango Platform. In addition, merchants integrated to either Bango or TPAY MOBILE can accelerate revenue growth from their products and services, by using Bango Audiences in marketing programs, which attract more paying customers through payment behavior targeting.

Paul Larbey, CEO of Bango, said: “This partnership significantly increases the value of the digital commerce ecosystem for customers of both Bango and TPAY MOBILE. It accelerates Bango towards a key goal, to put people at the center of commerce by enabling financial inclusion for everyone.”

Sahar Salama, CEO of TPAY MOBILE, commented: “This partnership with Bango – a global leader and innovator in online commerce – represents another significant milestone in TPAY MOBILE’s journey, reiterating our strategy around collaboration as the chosen route for making an impact in the age of unrivalled growth of APIs and the platform economy. It also reinforces our commitment to continuously invest, now into the global ecosystem, to unlock the value of digital commerce and financial inclusion across MEA and Turkey.”

Through the partnership, Bango and TPAY MOBILE will leverage their technology and increase operational capacity to simplify the path for online merchants to launch into Turkey, Africa, and the Middle East. Bango and TPAY MOBILE’s partnership gives more opportunities for mobile network operators in Africa, the Middle East and Turkey to capitalize on customer demand for online content and services.

Bango will also expand through TPAY MOBILE its purchase behaviour targeting technology – Bango Audiences - to include more countries in the region, where acquiring users that have the ability to spend in-app has been difficult for marketers before.

-Ends-

About Bango

App developers, stores and payment providers cross the threshold into the Bango ecosystem to converge, grow and thrive. By bringing businesses together and powering e-commerce with unique data-driven insights, Bango delivers new business opportunities and new dimensions of growth for customers around the world. Being inside the Bango circle means global merchants including Amazon, Google and Microsoft can work together with payment partners from Africa to the Americas, accelerating the performance of everyone on the inside.

Bango. Think inside the circle. For more information, visit www.bango.com. 

About TPAY MOBILE

TPAY MOBILE makes it easy for digital service providers to access over 600 million customers and accept payments across MEA and Turkey. Through one simple API integration, TPAY MOBILE’s full service mobile payment platform enables rapid business growth and drives financial inclusion.

TPAY MOBILE is headquartered in the UAE and its services are currently used by over 30 million active users in 27 countries across MEA & Turkey. TPAY MOBILE’s shareholders include Helios Investment Partners, the leading Africa-focused private investment firm, and A15, the Middle East’s leading tech-focused VC fund.

For more details visit www.tpaymobile.com 

Media Contact:
TPAY MOBILE
Safaa Elbanna
Safaa.elbanna@tpaymobile.com 

Borouj Consulting
Randa Mazzawi
Randa@boroujconsulting.com 

Nicola Ellegaard
Nicola@boroujconsulting.com 

Send us your press releases to pressrelease.zawya@refinitiv.com

© Press Release 2021

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.