Dubai, March 26th, 2007: Showtime Arabia announced today that it was adding BabyFirstTV exclusively to its network as part of SHOWKIDS which also includes Nickelodeon effective April 1st 2007. The decision to introduce BabyFirstTV supports the strategy of delivering more relevant content for all of the family. BabyFirstTV is an educational channel for babies 6 months to 3 years old and their mothers.
BabyFirstTV is designed to create a safe, learning environment for children and provides engaging, educational and a developmental experience for children and adults. With support from its Advisory Board of leading experts in children's education, psychology and development, BabyFirstTV ensures its programming is of the highest quality and appropriate for children under the age of three.
The channel offers high-quality original programming including award-winning content. BabyFirstTV provides opportunities for parents to bond learn and explore with their baby using interactive subtitles that demonstrate the educational value of each program from language to math's to music. BabyFirstTV provides parents with the tools to transform television into an active learning opportunity with their child.
Azhar Malik, VP Marketing for Showtime Arabia, said: "We are thrilled that BabyFirstTV will now be available exclusively to SHOWTIME customers. The addition of BabyFirstTV is completely in line with our strategy to provide entertainment for all members of the family. We continue to develop our portfolio aimed at creating a safe environment where parents feel comfortable sitting down with their children and interacting with them whilst they watch TV. We are confident that BabyFirstTV will be a fantastic addition to our growing line-up of programming geared towards the family."
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About Showtime Arabia
Showtime Arabia is the leading Pay TV network in the Middle East and North Africa broadcasting the very best and latest Blockbuster Movies through its exclusive deals with the leading Hollywood studios including Paramount, Dreamworks, Sony Columbia, NBC Universal, Disney and local producers; exclusive Premium Sports including the world's most popular football league the Premier League, the Rugby World Cup and other major sporting events; and the best International Series and shows including Desperate Housewives, Lost , Prison Break, Heroes, 24 and Ugly Betty to name just a few, first on TV and one full year before any other channel.
Showtime Arabia based in Dubai owns and produces 20 premium channels branded SHOWCINEMA, SHOWMOVIES, SHOWSPORTS, SHOWSERIES, SHOWCOMEDY, SHOWKIDS and SHOWSHASHA. We acquire, produce and package the best programs to deliver an exciting and broad range of programming to meet all of the family's entertainment needs. These premium SHOWTIME channels are complemented with our selection of International partner channels including global brands like Al Jazeera, Disney Channel, Cartoon Network, CNN, CNBC, and MTV amongst others.
In addition to providing the best and latest programming SHOWTIME is continuously introducing innovation to improve the customer viewing experience. With SHOWBOX our digital video recorder and SHOWGUIDE our 7 day electronic programming guide we offer the latest in advanced technology to allow customers to choose what they want to watch, when they want to watch it, at the touch of a button. Additionally SHOWTIME'S PARENTAL CONTROL features allow customers to choose what programs and channels can be viewed.
Our customers are supported by a customer service operation that is accessible and easy to deal with, our Customer Care Centers are available 24 hours a day to answer calls, e-mails or faxes. We also provide a range of flexible self-service facilities through the Internet, Mobile SMS or Automated Telephone Response.
Showtime Arabia is owned by Gulf DTH DC, which is a joint venture of Kuwait Projects Company (Holding) (KIPCO) owning 80% of Gulf DTH and Viacom, Inc. (Viacom) owning the remaining 20%.
Issued on behalf of Showtime by Impact Porter Novelli
For information contact:
Jennie Brown
Impact Porter Novelli
Tel: +971 4 3304030
Mobile: +971 50 8886316
Email: J.Brown@ipn.ae
© Press Release 2007
