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Dubai, UAE: Around 13 years after the first collection with the French designer Jean-Marie Massaud, AXOR introduced AXOR Edge earlier this year at ISH 2019 – a luxurious symbiosis of geometrical bodies and an ultra-precise manufacturing method.
The collection transcends boundaries in aesthetics and technology: asymmetrically combined cubes yield an impressive gem. With a diamond manufacturing process, ultraprecise edges and plains result.
Partially refined with a fine texture and personalizable with a selection of AXOR FinishPlus polished surfaces, AXOR Edge is available for the washbasin, the bathtub, the bidet, and with thermostat modules for the shower.
AXOR Edge is massive and delicate all at once: symmetry of plains and edges asymmetrically combined. Partially enriched with a fine texture, the three-dimensional faucet is a new kind of haptic experience with a maximum of luster and radiance. For those who prefer a more minimalistic appearance, AXOR Edge is also available without a partial texturing of the surface.
Personal refinement is available through seven polished AXOR FinishPlus surface colors: from Polished Gold-Optic to Polished Black Chrome. Manufactured at the highest technological levels with PVD (Physical Vapour Deposition) in the vacuum chambers of the AXOR production plant. Hightech that lends the surface power of resistance and longevity. But most of all, unimagined radiance and a new chromaticity for luxurious bathrooms.
Especially developed for the production of AXOR Edge, a state-of-the-art diamond-cutting machine assures accurate planes and contours. The same diamond-tipped tool used in the space and laser industries, mills the chamfers at precisely 45 degrees. The delicate structural details also derive from pure precision: Diamonds facet the surface of the solid brass block down to the micron. Line by line, precision-pointed pyramids are created in this way, reflecting the interplay of light and shadow – the consummation of a precious gem.
AXOR MY EDITION: Linear, monolithic, architectural
And around 25 years after its inception, AXOR premiered its anniversary collection, AXOR MyEdition – a new dimension of personalisation – at Salone del Mobile in Milan last year. Its sleek design pushes boundaries; its customisable concept satisfies the desire for uniqueness. Its spray is also innovative: PowderRain – a sensuous experience on the skin – featured for the first time in a tap. 2019 saw the addition of a new, exclusive PVD finish for the collection: Satin Black. AXOR MyEdition is the result of the most recent collaboration with Phoenix Design, winners of the “Red Dot Design Team 2018” title.
The clean, linear design creates a large stage for personal expression and creativity. The taps consist of two product parts: body and plate. Available in four standard finishes – Chrome with mirrored glass, Chrome with black glass, Satin Black with black glass and Satin Black with Brushed Bronze – the taps can also be tailor-made to satisfy personal preferences, allowing you to combine 15 AXOR FinishPlus PVD surfaces with a selection of exclusive AXOR Signature materials and colors such as metal, wood, marble, leather, and the new Satin Black.
The 15 special AXOR FinishPlus surfaces are setting new standards. Manufactured using the most sophisticated technologies available, these brilliant finishes, from ‘Polished Gold Optic’ to ‘Brushed Black Chrome’ are all extremely robust and durable. From bespoke pieces to large-scale quantities, taps and accessories with AXOR FinishPlus surfaces all reflect personality and character. Each color is the result of a process of intensive development and finishing in PVD vacuum chambers. It is also possible to have taps and accessories customized using colors beyond the standard AXOR FinishPlus range (e.g. Satin Black), finished with special materials, or inscribed according to individual specifications. The AXOR Signature service creates distinctive, personalized pieces. With high-precision craftsmanship and cutting-edge technology, AXOR enables customers to create bathrooms that are an expression of their own unique personalities.
With the innovative PowderRain spray type, already introduced to the AXOR Showers in 2017, it provides the new collection with a silky, soft moistening of the skin. Featured for the first time in a collection of taps, PowderRain already fascinated visitors at the Milan furniture fair with its delicate feel and soothing acoustics: nearly noiseless, the droplets caress and moisten the skin without bouncing off; enveloping the user in a cocoon of water he’ll never want to separate from.
The AXOR team is about to go on tour!
The regional AXOR marketing division will be hosting three special VIP events this October in Dubai, Bahrain and Lebanon. At each event they will showcase some of the gorgeous AXOR products exhibited at ISH - while answering media questions and meeting clients.
Contact us as below if you'd like to attend!
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About the Hansgrohe Group – the Original from the Black Forest
With its brands AXOR and hansgrohe, the Hansgrohe Group, based in Schiltach/Southern Germany, enjoys a reputation as a leader in innovation, design and quality within the bath and kitchen industry. The Hansgrohe Group brings form and function to water with taps, showerheads and shower systems. The 118-year history of the company is marked by innovations such as the first hand-held shower with multiple spray types, the first pull-out kitchen tap, and the first wall bar to hold a hand-held shower. The company holds more than 15,000 active property rights. The Hansgrohe Group stands for long-lasting quality products. With 34 subsidiaries and 21 sales offices supplying products in more than 140 countries, the company is a reliable partner to its customers around the world. The Hansgrohe Group, its brands and products have won numerous awards, including more than 500 design prizes since 1974. Sustainable production of resource-conserving products is central to the company’s business activities around the globe. The products of the Hansgrohe Group are featured in projects around the world, such as the luxurious ocean liner Queen Mary 2, and the world’s tallest building, the Burj Khalifa in Dubai. The Group’s high quality standards are ensured by five wholly-owned production facilities: two in Germany, one each in France, the United States and China. In 2017, the Hansgrohe Group generated a turnover of EUR 1.077 billion. It employs about 5,000 people worldwide, about 60 percent of whom work in Germany.
Find out more about the Hansgrohe Group and its brands AXOR and hansgrohe on:
www.facebook.com/axor.design
www.facebook.com/hansgrohe
www.twitter.com/Hansgrohe_PR
www.instagram.com/axordesign
www.instagram.com/hansgrohe
Top Rankings within the iF WORLD DESIGN INDEX
iF Design Leader in the Bathroom Industry
In the current 2019 ranking of the International Forum Design (iF) of the best companies in the world of design, the Hansgrohe Group, with its brands AXOR and hansgrohe, ranks in the TOP10* among 4,215 listed companies.
The Black Forest-based showers and fixtures specialist outperforms famous brands such as Apple, Audi or Daimler and reconfirms the company´s leading position* in the bathroom industry.
At the iF DESIGN AWARDS 2019 eight AXOR and hansgrohe branded products received an iF DESIGN AWARD 2019.
For further information on our design awards, please visit www.hansgrohe-group.com/en/about/claim/design/awards.
* www.ifworlddesignguide.com
Further information:
Hansgrohe Middle East
Blowfish Media (agency)
Emma Procter
Email: team@blowfishmediame.com
Phone: +34 665 107 038
WhatsApp me!: +971 55 606 6641
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