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The first LEGOLAND Park in the Middle East launched with an exciting celebration on 31 October 2016
Dubai, UAE – Awesome officially starts now as LEGOLAND® Dubai, part of Dubai Parks and Resorts, the region’s largest integrated theme park destination, opened its gates to hundreds of guests yesterday with an unforgettable opening ceremony.
The LEGOLAND Billund Guard Marching Band kicked off celebrations, which included a choreographed dance number from the LEGOLAND® costume characters, spreading smiles across faces of excited flag-waving fans who then took part in a 10 second countdown to opening.
Siegfried Boerst, General Manager of LEGOLAND Dubai, officially opened the region’s first LEGOLAND theme park, along with Nick Varney, CEO of Merlin Entertainments and Raed Al Nuaimi, CEO of DXB Entertainments, owner of Dubai Parks and Resorts, by pushing a giant red LEGO® button, launching a pyrotechnic show and sending multi-coloured streamers into the sky before the kabuki curtain dropped, revealing the colourful theme park.
Siegfried Boerst, General Manager of LEGOLAND Dubai commented: “We are excited to celebrate this historic day with friends of LEGOLAND Dubai as we officially open the region’s first theme park aimed at families with children aged 2-12. We are committed to offering unforgettable experiences and we look forward to welcoming families from the region to experience days filled with adventure and fun.”
LEGOLAND Dubai is the ultimate world of LEGO adventures for families with children aged 2-12. It features over 40 interactive rides, shows and attractions and 15,000 LEGO model structures made from over 60 million LEGO bricks. LEGOLAND Dubai features six themed lands - LEGO CITY, ADVENTURE, KINGDOMS, IMAGINATION, FACTORY and MINILAND - each unique in their design, entertainment and playful learning experience.
LEGOLAND Dubai day tickets start at AED 250 for children and seniors and AED 295 for adults. For more information, visitwww.LEGOLAND.ae and www.DubaiParksandResorts.com
LEGOLAND Dubai, together with LEGOLAND® Water Park, is part of Dubai Parks and Resorts which will also feature MOTIONGATE™ Dubai – a unique theme park showcasing some of Hollywood’s most beloved characters from DreamWorks Animation, Sony Pictures Studios and Lionsgate. Committed to bringing together the best of the East and West, Dubai Parks and Resorts will also feature Bollywood Parks™ Dubai, the first ever theme park based on the sights and sounds of Bollywood. The entire destination will be connected by Riverland™ Dubai – a retail, dining and entertainment walkway and guests can stay at the Lapita™ Hotel, a Polynesian-themed family hotel part of the Marriot Autograph® Collection. Expected to open in late 2019, Six Flags Dubai will be destination’s fourth theme park and the region’s first Six Flags theme park.
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Website: www.LEGOLAND.ae
Twitter: @LEGOLANDDUBAI
Instagram: @LEGOLANDDUBAI
Facebook: facebook.com/LEGOLANDDubai
Youtube: youtube.com/LEGOLANDDubai
About
Dubai Parks and Resorts, owned by DXB Entertainments PJSC, will become the Middle East’s largest multi-themed leisure and entertainment destination when it opens in 2016 comprising three separate theme parks: MOTIONGATE™ Dubai, a Hollywood movie inspired theme park concept; LEGOLAND® Dubai, the first LEGOLAND theme park in the Middle East; and Bollywood Parks™ Dubai, a first-of-its-kind theme park that will showcase rides and attraction based on some of Bollywood’s biggest blockbusters. It will also host the LEGOLAND® Water Park, the region’s first water park catering to families with children aged 2-12. Expected to open in late 2019, Six Flags Dubai will be destinations fourth theme park and the regions first Six Flags theme park.
The entire destination will be connected by Riverland™ Dubai – a uniquely themed retail and dining destination at the heart of Dubai Parks and Resorts, and guests can stay at the Lapita™ Hotel, a Polynesian themed family hotel part of the Marriott Autograph Collection.
Located on Sheikh Zayed Road opposite the Palm Jebel Ali in Dubai equidistant to Dubai and Abu Dhabi International Airports the destination offers over 100 rides and attractions
For more information, go to: http://dubaiparksandresorts.com
About
MERLIN ENTERTAINMENTS plc is the leading name in location-based, family entertainment. Europe’s Number 1 and the world’s second-largest visitor attraction operator, Merlin now operates 111 attractions, 12 hotels/4 holiday villages in 23 countries and across 4 continents. The company aims to deliver memorable and rewarding experiences to its almost 63 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and c26,000 employees (peak season).
Merlin currently has fourteen attractions in Asia including Madame Tussauds in Bangkok, Shanghai, Tokyo, Hong Kong, Singapore, Beijing and Wuhan, China; the fantastic LEGOLAND Malaysia Resort with its theme park, hotel and water park; world leading aquaria in Busan, Bangkok and Shanghai, - underlining the company’s position as the world’s biggest global aquarium operator; LEGOLAND Discovery Centre in Tokyo and Osaka, Japan; and Istanbul. New LEGOLAND Parks will also open in Dubai in 2016, and Japan and South Korea in 2017. Visitwww.merlinentertainments.biz for more information.
LEGOLAND® Parks are unique theme park resorts specifically designed for families with children between the ages of 2 to 12 years. Based on the world’s most popular toy - the LEGO® brick – LEGOLAND Parks offer families the opportunity to play together and to let their imaginations run free through an exciting range of unique LEGO experiences from kid-powered rides, building challenges, spectacular LEGO Models, interactive attractions, family-friendly coasters and shows, that pull the audience into the action.
There are currently six LEGOLAND® Resorts in five countries – Denmark, United Kingdom, Germany, USA – Florida and California, and Malaysia. All these Resorts also include fantastic LEGO® themed hotels and a mix of other attractions like water parks and SEA LIFE aquariums making them the perfect destinations for a family short break. As well as Dubai, Merlin also has new LEGOLAND Park developments underway in Japan and S. Korea.
For further information, please contact:
Four Communications
Jo Robertson
+971 55 980 6697
LEGOLANDDubai@fourcommunications.com
LEGOLAND Dubai
Shone Jemmott
+971 4 820 3230
Shone.Jemmott@LEGOLAND.ae
© Press Release 2016
