Kuwait, 26 January 2015 -   AUTO1, the automotive division of KAPICO Group, embarked on an experiential approach at the Auto Moto fair which took place between 21st - 25th January to let visitors experience the V-KOOL™ brand and solar shielding at a whole new level.

As an ultra-premium window film brand, V-KOOL™ is synonymous with high visible light transmission that delivers the best heat rejection performance. At the booth, the AUTO1 team unveiled a heat demo unit, to demonstrate how the unique proposition of  V-KOOL™ spectrally selective film reflects infra-red heat, while allowing high levels of visible sunlight, and the immense benefits such as UV and infra-red rejection, which helps in protecting the fabric and interiors of the vehicle. Not to mention the added benefit of protecting one's skin from harmful sun rays".

 Another experiential approach was letting visitors witness the V-KOOL™ difference first hand; visitors were encouraged to sit inside a demo vehicle, and once they were inside it, they could immediately affirm the unparalleled heat-rejection, a proud testimony of its XIR Technology, a product of V-KOOL™'s proprietary sputtering process developed in Silicon Valley, USA.

Additionally, the demo vehicle is a lustrous example of V-KOOL™'s total car care solutions - the Ultramaster™ series. Developed to protect the exterior of the car with smart solutions on paint preservation, shine durability, rain repellent and dirt prevention, while

Strengthening the vulnerability of the car interior with engine guard, fiber guard and cavity guard.

Specially for this exhibition period, Mr Edwin Joseph, General Manager V-KOOL™ Kuwait, announced that a special combo package (paint protection + window film tinting) will be extended to visitors who book their appointments at the AUTO1 booth.

-Ends-

About V-KOOL®
V-KOOL™, a subsidiary of Eastman Chemical Company headquartered in Kingsport, Tennessee, USA, is recognized globally as the leader in providing advanced window films for automotive and architectural glass.

To-date, more than 20 years, 20 countries and 20 million users later, V-KOOL™ continues to serve the most discerning consumers in advanced window film solutions. At the core of V-KOOL™'s solitaire range's unparalleled heat-rejection performance is its XIR Technology, a proprietary sputtering process developed in Silicon Valley, USA.

V-KOOL™ films are manufactured in the United States and Germany using advanced proprietary multi-layered sputtering technology and the V-KOOL™ brand and technology has enjoyed numerous accolades globally, including the prestigious Top 100 Inventions of the Millennium by US Popular Science, Singapore Superbrand Award, Thailand and Taiwan Consumer Best Buy Awards, and China Top 10 Window Film Brands.

Visit www.v-kool.com

For more information, please contact:
Alisa D'souza
Public Relations Director
Blue Apple Mediacom FZ LLC
Mob: +97150 7858298
Tel: +9714 4390161
Email: alisa@blueappleco.com
Website: www.blueappleco.com

© Press Release 2015