Aptly named DM boards after their flagship website Dubaimachines.com, Athar Business Machines FZE, has launched the most robust and economical interactive whiteboards in GCC region. These boards are not only made to acclimatize with the regions climate but are robust to withstand vandalism attempts. The scratch proof surface is perfect for long lasting results. Also, the best feature is that these boards can be used as normal whiteboards as well.
The need to bring in a new brand of Interactive board was developed because with the existing interactive board market there was a monopoly of the distributors. A distributor is supposed to empower its channel partners so that they can serve the end customer better. This means that Resellers focus on developing technical skills while the distributor keeps the stock. The end customer is supposed to be served by Resellers which allows the end customer to get focused attention, great technical support and after sales services. The problem here in GCC and specifically UAE is that distributors tend to ignore the resellers and want to maximize their own profits in the short run, thus creating their own monopoly which essentially is harmful for the end customer as well. Keeping this mind DubaiMachines.com entered into negotiations with several factories to bring in top of the line boards at the most affordable prices. This was done quietly but now the DMboards have arrived in UAE. This is an equal opportunity for the end customers and system integrators to reap the benefit. System Integrators can pitch these DMboards directly to the customer with the security that DubaiMachines.com team will not take their customer away by approaching them directly. This is not the professional manner. (This is what other distributors have been doing)
There was extensive research conducted by Athar Business Machines Fze's team into the Interactive board market. The conclusion was that schools and meeting rooms both required interactive solutions. The best size is 82" while certain bigger class rooms required 102". These are the two sizes in which the DM boards have been launched. These boards are both CE & RoHS certified which means that they meet the safety and quality standard.
Once again the revolution has been started by Athar Business Machines FZE and this time the target is Interactive Whiteboards market segment.
(Athar Business Machines along with its website DubaiMachines.com is the leading online office equipment store in UAE)
© Press Release 2015
