Tahlia Street premises the first of the KSA openings
Jeddah, 4 May 2011: Alshaya Trading Company this week opened its flagship store in Jeddah. Alshaya Home is situated in the city's elegant Tahlia Street shopping mile, in the Al Haddab Centre.
Alshaya Home gives discerning Saudi consumers exclusive access to the most exciting brands in the home furnishings sector, including And So To Bed, Becara, Duravit, Estel, Hansgrohe, Imola, Keuco and Nobilia; showcasing beds, furniture, kitchen, bathroom and sanitary ware, tiles and office furniture, as well as relevant accessories; all under one roof in a continuous display area, stretching across 3 500 square metres. Alshaya Home offers five exclusive showrooms in one: Becara, And So To Bed, Kitchenhaus, Bathrooms & Flooring and Office Furnishings.
Mr Ayman Alshaya, CEO of Alshaya Trading Company, cut the red ribbon to officially inaugurate the store, in the presence of distinguished representatives from leading brands, members of the diplomatic corps, local interior designers and members of the media.
Welcoming guests before they enjoyed a fusion of European and Arabic buffet cuisine, Mr Alshaya said:
" We are truly pleased to celebrate the opening of the first Alahaya Home store in the Kingdom of Saudi Arabia. Saudis love beautifying their homes, and we hope our new store will be a destination which discerning home lovers will not want to miss.
"We have brought together an extensive range of homeware, for almost every room in the house, and tonight we are honoured to have our partners, from Germany, Spain, the United Kingdom and Italy in Jeddah with us, so that our launch is as international as our product offering. We wish the homemakers of Jeddah many happy hours in our new home."
Displayed in one of the five spacious showrooms, And So To Bed was Alshaya Trading's first venture into home furnishings and first became available in the Middle East in 2004. This renowned English brand unites both contemporary and classic premium bedroom furniture designs with the high-end market. A dazzling range of British-designed wood, iron, brass and leather beds, along with a full complement of mattresses, bed linen and bedroom accessories, And So To Bed takes every new market by storm.
Since 1964, Becara has been delighting home lovers in Spain and abroad. With a host of awards for design and innovation, Becara's stylish and unique furniture, textiles, decorations antique objects and gifts are an exclusive new option in home décor.
Kitchenhaus, Alshaya Trading's exclusive kitchen solutions brand, was launched in June 2010. Germany's Nobilia kitchen units feature both expert precision and affordability, as well as a wide variety of styles. The Kitchenhaus "Five F's" (free measurement, free design, free delivery, free installation and five years' warranty) have established this brand as a firm favourite.
Using a portfolio of high-quality European brands, including Hangrohe, Imola, Duravit and Keuco, Alshaya's Bathrooms and Flooring offers a personal sanctuary for the daily ablutions and a customized solution for any bathroom or kitchen requirement. The personal sense of well-being which comes with any Bathrooms and Flooring installation is furthered by stylish design and total ease of use.
Completing the comprehensive offering of the new store, the Office Furnishings showroom is situated on the second level of Alshaya Home. It offers a range of European bands, including Estel, Sedus and BN Office.
The Jeddah store will be followed by openings in Riyadh, Dammam and Khamis Mashait, with the Alshaya Trading Saudi Arabian operation scheduled to be fully operational by Ramadan (1433).
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Issued by BPG on behalf of Alshaya Trading
For further information please contact:
Rawan Farhat at rawan.farhat@batespangulf.com
Tel. +965 2241 1676
© Press Release 2011
