Jaquar, A renowed Superbrand in the business of bath fittings have entered into an agreement with Tiles & More, a member of Alshaya group, for exclusive distribution of Jaquar products all over the United Arab Emirates (UAE).
The strategy behind this holistic alliance is to synergize the strength of both the companies and extend unparalleled support to our trade partners in rapidly growing Jaquar volumes through their outlets.
While Tiles & More will be responsible for sales, distribution and logistic functions, Jaquar will extensively undertake the marketing & brand promotional activities, training programs and customer care services through its existing entity Jaquar Middle East LLC.
Tiles & More, a member of Alshaya group is a leading retail organization in the Middle East for trading and commerce.
The partnership of excellence between the two giants will spring up a comprehensive platter of bathing solutions to the UAE market and will further strengthen brand Jaquar in the UAE market.
JAQUAR: Set up in 1960, Jaquar has revolutionized the designs and utility patterns of bath fittings forging excellence in each of its superbly designed products.
Jaquar has been a key player in transforming the bath-fittings industry, from merely utilitarian to the inspirational. In the process, the brand has set several new benchmarks in offering a range of customized and technologically advanced bath fittings. One of the largest manufacturers of bath fittings that has a solid presence in Asia, Middle East, Europe, Far East Asia and Africa, Jaquar has redefined the way people look at bath fittings globally.
Jaquar has also evolved as a Complete Bathing Solutions provider where continuous innovation and endeavor has led it to acquire a fast-growing international presence globally.
Powered by extensive product development and technology, backed by state-of-the-art production facilities, and supported by a vast marketing network, Brand Jaquar entered into UAE market in the year 2001 with its focus very clearly set on globalization. The aim was to establish itself firmly in the world's top markets and to be acclaimed as an international brand.
Over the last few years Jaquar has positioned itself strategically in the UAE market and its products have been very well received.
Tiles & More (Member of Alshaya group): Alshaya is predominantly a retailer and solutions provider that has over 50 brands in the company portfolio covering Casual Dining, Fashion & Footwear, Health & Beauty, Optics, Pharmacy, Office Depot, Sanitary Ware, Kitchens, Home and Office furniture and many more.
Alshaya's forward-looking approach and market knowledge has enabled it to build one of the most dynamic and successful retail business throughout the Middle East, North Africa, Turkey, Cyprus, Russia, Poland, Slovakia and Czech Republic.
With thousands of employees and stores in the Middle East, Africa, Europe and Asia, Alshaya has gained immeasurably from its commitment to quality yielding an impressive growth.
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© Press Release 2009
