United Arab Emirates, Dubai, November 14th 2010, Apache Advisors, a Dubai based consultancy announced today that it has been engaged by Alchemy Project, a nightlife entertainment management company in Dubai to provide strategic business advice for its business growth. As part of this engagement, Apache Advisors will provide strategic input on Alchemy Project's business strategies, and also seek to build strategic relationships with other hospitality groups both regionally and globally for Alchemy Project.
Commenting on this engagement, Mr. Felix Sim, Managing Director of Apache Advisors said "Alchemy Project is a company that is at the forefront of the nightlife industry in Dubai, and we are very excited to be working with their team to expand their business and contribute to the growth in this industry."
Mr. Mac S. Far, Managing Director of Alchemy Project said "We are continuing to expand our business and brand equity, and we believe that the experience and network that Apache Advisors brings to our team will be instrumental to our growth."
The hospitality industry in the Middle East is leading global economic trends by registering double-digit growth in terms of international tourist arrivals. According to the Interim Update officially presented at the 4th UNWTO/PATA Forum on Tourism Trends and Outlook, the Middle East posted 20% growth in the first half of 2010. Dubai International Airport has also seen a 14.3% traffic growth, according to a report by MEED, a Middle East business intelligence provider.
Mr. Felix Sim added, "Dubai has positioned itself not only as an international tourism desination, but also as a city that provides an unprecedented lifestyle for its expat residents. The nightlife entertainment industry contributes heavily to this lifestyle as can be seen by the success of recent international-scale entertainment events held in the Emirate, as well as by the popularity of some of the best nightlife venues in the city. Alchemy Project has aligned itself to benefit from and contribute to the growth of this industry, and we are looking forward to contribute to their further success in the future."
Alchemy Project recently launched Club Atelier in the iconic Emirates Towers hotel in Dubai. Every Thursday, international artists perform in Club Atelier, which has a capacity of about 1,000 people.
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About Alchemy Project
Alchemy Project is an event management company that focuses on creating entertainment concepts that are designed to fit a specific clientele and target market. Alchemy Project expertise lies within Heavily Fashion oriented night life concepts such as lounges and night clubs. The strategically marketing oriented approach of Alchemy Project in creating its night life concepts and formation of synergies and brand collaboration with the leading brands has given a sense of uniqueness to such group. Alchemy Project is currently one of the biggest partners of the best hospitality groups in UAE such as Jumeirah Group, Emaar Hospitality and Meydan.
www.alchemy-project.com
About Apache Advisors
Apache Advisors is based in Dubai. It is a private and independent consultancy that specializes in the finance and investment industry, offering bespoke services to governments, investment managers, banks and private offices. It advises on business strategy, deal structuring, relationship building, product development, distribution & marketing strategy globally, with a particular emphasis on the Middle East.
www.apacheadvisors.com
Media contact
Mr. Felix Sim
Managing Director, Apache Advisors
Office: +971 4 3050 635
Mobile: +971 55 8876 168
E-mail: felix.sim@apacheadvisors.com
© Press Release 2010
Commenting on this engagement, Mr. Felix Sim, Managing Director of Apache Advisors said "Alchemy Project is a company that is at the forefront of the nightlife industry in Dubai, and we are very excited to be working with their team to expand their business and contribute to the growth in this industry."
Mr. Mac S. Far, Managing Director of Alchemy Project said "We are continuing to expand our business and brand equity, and we believe that the experience and network that Apache Advisors brings to our team will be instrumental to our growth."
The hospitality industry in the Middle East is leading global economic trends by registering double-digit growth in terms of international tourist arrivals. According to the Interim Update officially presented at the 4th UNWTO/PATA Forum on Tourism Trends and Outlook, the Middle East posted 20% growth in the first half of 2010. Dubai International Airport has also seen a 14.3% traffic growth, according to a report by MEED, a Middle East business intelligence provider.
Mr. Felix Sim added, "Dubai has positioned itself not only as an international tourism desination, but also as a city that provides an unprecedented lifestyle for its expat residents. The nightlife entertainment industry contributes heavily to this lifestyle as can be seen by the success of recent international-scale entertainment events held in the Emirate, as well as by the popularity of some of the best nightlife venues in the city. Alchemy Project has aligned itself to benefit from and contribute to the growth of this industry, and we are looking forward to contribute to their further success in the future."
Alchemy Project recently launched Club Atelier in the iconic Emirates Towers hotel in Dubai. Every Thursday, international artists perform in Club Atelier, which has a capacity of about 1,000 people.
-Ends-
About Alchemy Project
Alchemy Project is an event management company that focuses on creating entertainment concepts that are designed to fit a specific clientele and target market. Alchemy Project expertise lies within Heavily Fashion oriented night life concepts such as lounges and night clubs. The strategically marketing oriented approach of Alchemy Project in creating its night life concepts and formation of synergies and brand collaboration with the leading brands has given a sense of uniqueness to such group. Alchemy Project is currently one of the biggest partners of the best hospitality groups in UAE such as Jumeirah Group, Emaar Hospitality and Meydan.
www.alchemy-project.com
About Apache Advisors
Apache Advisors is based in Dubai. It is a private and independent consultancy that specializes in the finance and investment industry, offering bespoke services to governments, investment managers, banks and private offices. It advises on business strategy, deal structuring, relationship building, product development, distribution & marketing strategy globally, with a particular emphasis on the Middle East.
www.apacheadvisors.com
Media contact
Mr. Felix Sim
Managing Director, Apache Advisors
Office: +971 4 3050 635
Mobile: +971 55 8876 168
E-mail: felix.sim@apacheadvisors.com
© Press Release 2010
