DOHA, Qatar:— Alaa Jaber has been appointed as the Managing Director for SAP Qatar and Fast Growth Markets (Qatar, Oman, Libya, Lebanon, Jordan, Palestinian Territories, Yemen, and Sudan), effective immediately. Based out of SAP’s office in Doha, Alaa will report to Sergio Maccotta, Senior Vice President, SAP Middle East South.

"Qatar's government-led digital transformation is a bellwether for the Middle East, and I am delighted to be able to contribute towards driving the exciting innovation agenda in the public and private sectors," commented Alaa Jaber, Managing Director, SAP Qatar, and Fast Growth Markets. "SAP’s customer-first solutions allow organizations to transform at their speed and on their digital terms. Supported by our partners, we will enable Qatar's organizations to run at their best.”

With this development, Mazen Raad has been promoted to Chief Innovation Officer, SAP Middle East South. In his new role, Mazen will focus on cloud innovation and sustainable business to meet the acceleration of change across the region. 

"I want to warmly welcome Alaa. I am confident that his deep industry expertise and tenure in Qatar will benefit our customers and partners’ innovative digital transformation roadmaps in one of our most strategic markets" said Sergio Maccotta, Senior Vice President, SAP Middle East South. "I also would like to thank Mazen for his leadership and congratulate him on his new role."

Visit the SAP News Center. Follow SAP on Twitter: @SAPMENA and @SAPNews.

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About SAP

SAP’s strategy is to help every business run as an intelligent enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 77% of the world’s transaction revenue touches an SAP® system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people’s lives. For more information, visit www.sap.com 

For more information, press only:
Husain Al Tamimi, SAP +971 56 6811641, husain.tamimi@sap.com
Claire McPeak, SAP, +971 50 554 1302, c.mcpeak@sap.com
Michelle Oribello, Wallis, +971 56 783 3877, sap@wallispr.com 

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