Dubai, UAE: Al Yousuf Sports Equipment (AYSE), one of the leading distributors of globally recognised fitness equipment in the UAE, announced today that it is the official Lanyard Sponsor of The Leisure Show 2019, which is taking place from 17th to 19th September at Dubai World Trade Centre. The Leisure Show is a premier exhibition for the leisure, sports, and resorts industry in the MENA region and is the best platform for key decision makers to source latest products and services, attend workshops & seminars, and network with peers.

Set up in 2008, AYSE is one of the largest distributors of fitness solutions in the UAE, with many government, commercial, residential and hospitality clients to its name, including Aldar Properties, Fit Republik, Hilton, IHG, Ramada, Hyatt, Accor, Jumeirah Group, Al Wasl Properties, Arenco, TK MMA Fitness, Train Strength & Fitness, Shabab Al Ahli, GGICO Properties, Abu Dhabi Police, Adnoc, Sharjah Sports Council and other contracting companies. AYSE is the authorised distributor of a diverse portfolio of globally recognised brands, comprising our core brand Precor, Keiser, Idiag, Electro-Body Centre, Jacobs Ladder, Hydrorider, Physiolab and Ropeflex.

In addition to supporting The Leisure Show as a lanyard sponsor, AYSE will also showcase its latest offering, that includescomprehensive solutions designed by Precor, particularly cardio, strength and functional (Queenax) equipment. Precor is a leading US-based home and commercial fitness equipment manufacturer and is exclusive distributed by AYSE in the UAE.

AYSE will also educate visitors about ‘Networked Fitness’. Preva is Precor’s most innovative solution and the market’s most deployed networked fitness software. Consoles deployed with Preva software, allow exercisers to personalize their fitness experience to instantly access the apps, entertainment, and information they want while they set and track workout goals.

AYSE will also set up live demonstrations of group functional training with Queenax. By providing a personalised platform for functional and suspension fitness training just about anywhere, Queenax plays a lead or supporting role in group training.

Commenting on the sponsorship of The Leisure Show, Ahmed Al Yousuf, Chief Executive Officer, Al Yousuf Group shared, “We’re continually committed to creating remarkable opportunities for our partners and clients, leading by unstoppable innovation, quality and service. The Leisure Show is a reputed platform to showcase our innovative products and solutions, as we incorporate expertise from leading fitness equipment brands around the world. We look forward to providing top-notch fitness expertise to all visitors of The Leisure Show and delight them with our latest offering.”

About Al Yousuf Sports Equipment LLC

Al Yousuf Sports Equipment is the sports equipment division of Al Yousuf Group, one of the leading diversified business groups in the region. Founded in 2008, Al Yousuf Sports Equipment has more than 20 employees serving the fitness equipment and service needs for commercial gyms and fitness clubs, boutique studios, sports centres, residential properties, hotels & resorts, and hospitals & medical centres.

Al Yousuf Sports Equipment owns the exclusive distribution rights for a diverse portfolio of brands including Keiser, Idiag, Electro-Body Centre, Jacobs Ladder, Hydrorider, Physiolab, Ropeflex. Precor, the latest addition, is a leading sports equipment brand with a strong global presence. Al Yousuf Sports Equipment is one of the largest distributors of commercial fitness solutions in the UAE, serving Abu Dhabi Police, ADNOC, Ministry of Foreign Affairs – Abu Dhabi, Sharjah Sports Council, GGICO, Aldar Properties, Burjeel Hospital, Jumeirah Creekside Hotel, Roda Hotels, Hilton, Four Seasons, Kempinski, Hyatt and Accor.

About Al Yousuf Group

Founded in 1953, Al Yousuf Group is the brainchild of Mr. Yousuf Habib Hassan Al Yousuf that has now grown into a multi-million dirham conglomerate. Headquartered in Dubai, Al Yousuf Group runs a network of offices and showrooms that stretch across the UAE and into the Gulf and the Middle East to serve markets far beyond into the Indian subcontinent, the CIS countries, Asia, Europe, Africa and America.

The group’s operations range from motor vehicles, green technology and real estate development, to home electronics, sports equipment and computer operating systems while maintaining powerful long-term partnerships with some of the world’s greatest brand names around the world. Al Yousuf Group is constantly seeking new opportunities to partner with businesses that are themselves looking to expand into new markets.

To learn more about Al Yousuf Sports Equipment, visit us at:

Media Contact
Shalom Aarons

© Press Release 2019

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.