Jeddah - Asil Attar, Chief Executive Officer of, Al Yasra Fashion one of the region’s leading multi brand retailers with a world class portfolio of over 60 high-end fashion, footwear and accessory brands, will join the line up of top-tier speakers at the forthcoming Top CEO conference and Arab Women Forum in Saudi Arabia this year. Scheduled to take place on the 10th & 11th of April 2018.

Frequently seen as one of the foremost faces in both the world of fashion retail and female leadership, Attar’s transformational work in the industry has led to unprecedented success in the region.

With over 20 years of collective experience in the global fashion and retail landscape, working alongside the world’s most sought-after brands and retail groups, such as Harrods, Coach, The Giorgio Armani Group, Harrods, Majid Al Futtaim and most recently Alyasra Fashion - she has garnered multiple accolades, being listed as one of the top 100 most powerful Arab Women by Arabian Business magazine, 2012 and top 200 most powerful Arab Women by Forbes, Middle East, 2014.

Consequently recognized as a voice for women in senior corporate roles, Asil Attar used the distinguished ‘Top CEO conference’ as a platform to discuss critical issues still prevalent in the workplace today.

The famed visionary and female leader, talked at length about the poor representation of women in the boardroom, what necessary steps need to be taken in order to change the status quo, as well as share her own unique blueprint for success to women looking to take the next crucial steps up the corporate ladder.

“It is my duty and honor to inspire my own staff, and women of all ages, to reach their potential and help guide the region into a new era of influence from the differentiators that women can bring to the leadership and boardrooms of the great companies we have in the Middle East.” Exclaims Attar.

Moreover, Asil Attar also discussed how the private sector can take actionable steps to foster impactful positive societal change today for a better, more prosperous tomorrow. These include extending more resources towards education, in turn empowering youth by encouraging and unlocking burgeoning talent, as well as investing in more home grown initiatives.

“If the young are not given the tools to develop the ideas and innovations of the future, the future will start to look very much like the past”. Says Attar.

Alyasra Fashion has seen remarkable success over the years, with their strong commitment to building a value-driven, creative and inclusive community alongside a culture that invests in their people and partners, aspiring towards excellence and innovation.

In fact, they have been pioneers not only in the world of Fashion but also business, within the GCC, spearheading ‘Feminization’ in Saudi Arabia - in effect making them one of the few market leaders actually causing a sizeable shift in the current work paradigm.

Asil Attar’s personal dedication is to drive real change thorough continually empowering her teams.

Today, the Fashion titan encompasses over 270 retail stores and 6,000 points of sale. With operations in six markets across the MENA region, namely, Kuwait, KSA, UAE and Iraq, with future expansions in the pipe line.

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About Alyasra Fashion

Alyasra Fashion is a regional fashion retail leader, with a world-class portfolio of over 60 high-end fashion, footwear and accessories brands. Alyasra Fashion operates more than 270 stores, with operations in eight markets across the Middle East. For more information, visit www.alyasra.com

© Press Release 2018