Retail News Middle East 2007 Award for ASD
For the second consecutive year, Al Safi Danone won the best dairy company award. More than 250 professionals involved in the FMCG market attended the event, which took place at the Fairmont Dubai, UAE. It was organized by Retail News Middle East and sponsored by Aujan industries.
Al Safi Danone has been recognized for its innovative products in the value added dairy market, such as Activia, which contains a natural probiotic culture that can help regulate digestive system, and Actimel; which strengthens natural defenses and immunity system. Other judging criteria included the company's overall achievements, sales, distribution, and services.
Five additional business awards recognized the achievements of companies across the wider FMCG field of retailing and distribution, with categories including best marketing strategy of the year, best distributor of the year, best food producer of the year and best innovation of the year.
Mr. Karim Manssour Dahbi, general manager of Al Safi Danone, commented:
"It was great pleasure for us to win last year's award. But we are even more excited this year, because we proved to be the best and succeeded in maintaining our leadership. I would also like to pay tribute to Retail News Middle East and Al Aujan for organizing this great event"
Retail News Middle East delivers news, data and analysis for the Middle East's fast moving consumer goods (FMCG) professionals. Its readership spans those working in the region's hypermarkets, supermarkets and large grocers; from CEOs and general managers through to store managers and those in charge of running operations on the ground.
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Note to the Editor
Al Safi-Danone owns the largest integrated dairy farm in the world, with more than 3,500 hectares and 34,000 cows. These figures gave it a place in the Guinness Book of World Records in 1998. Part of the Al Faisaliah group, Al Safi entered into a joint venture with the French dairy giant Danone in 2000, forming one of the most successful dairy ventures in the entire region. This resulted in diversification and the commitment to a world-standard of excellence. Al Safi-Danone owns and operates 24 distribution centers in the Kingdom, serviced by more than 500 refrigerated and climate-controlled trucks.
Issued by Weber Shandwick Public Relations on behalf of Al Safi Danone.
Further information from
Bassel Al Zirki,
tel. 01 473 2492
bassel.zirki@ws-ksa.com
© Press Release 2007
