Al Masaood Automobiles innovates to respond to strong demand for last mile services, launches Renault Duster Cargo model

• Move comes amidst car dealerships’ changing proposition to address new market needs & improve product mix post-pandemic

Abu Dhabi – As more shoppers continue to shift to e-commerce for all their needs, the growing demand for the fast delivery of their parcels is now changing the game in the world of business. Companies, especially small and medium enterprises (SMEs), are increasingly relying on last mile services to enhance the overall experience of their customers.

Globally, the last mile market is expected to experience an uptick to reach USD 53.4 billion by 2027[1], according to reportlinker.com, against the backdrop of strong e-commerce activities. The same upward trajectory is seen in the UAE market.[2]

Seeing the trend in last mile logistics, many car dealerships have changed their proposition to suit current market needs and expand their product mix during the pandemic and in its aftermath. In Abu Dhabi, Al Masaood Automobiles, an icon of the UAE’s automotive market and the authorised distributor of Renault in Abu Dhabi, Al Ain and the Western region, has responded by launching its all-new customised 2022 Renault Duster Cargo SUV, the first-of-its-kind model for Renault.

Fredrick Vimal, General Manager, Sales-Renault, Al Masaood Automobiles, said: “The Renault Duster Cargo is our answer to the SME sector’s fast-rising requirement for the best last mile delivery solution. The last mile industry is expanding, and it will continue to grow with customers now turning to digital channels to purchase their essentials. We want to not only be part of this trend but also be a pioneer in terms of our offerings. In addition, the launch is in consonance with the UAE Government’s continuing efforts to support SMEs being the backbone of the country’s economy.”  

Now exclusively available across the company’s Renault showrooms in Abu Dhabi and Al Ain, the model was unveiled to boost and maximise the sales volume of the popular Duster PE 1.6L model. Boasting of four-cylinder engine automatic transmission and eco-mode and cruise control/speed limiter features, the innovative Duster Cargo is highly fuel efficient with a consumption rating of 15.9 kilometres (kms) per litre. The unit, which has a maximum boot capacity of 1,623L, also comes with Bluetooth connectivity and Electronic Stability Program, amongst other functionalities.

It is designed in a way that it can be utilised for both individual and company purposes, thus blurring the line between business and personal vehicles. This initiative is a unique joint project by Al Masaood Automobiles and Renault teams and the only auto transmission SUV B offered as LCV from the Renault Marque. Al Masaood Automobiles offers buyers a warranty period of three years or 100,000 kms, whichever comes first.

Backed by decades of global automotive experience, Al Masaood Automobiles has revamped Renault’s brand image across the Abu Dhabi and Al Ain markets by adopting a solid re-formulated and go-to-market strategy focused on locally based retail and fleet customers. Over the years, Al Masaood Automobiles has built a highly trusted reputation for its excellence in services and high rate of customer satisfaction.

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About Al Masaood Automobiles 

Al Masaood Automobiles – authorized distributor of Nissan, INFINITI and Renault in Abu Dhabi, Al Ain and the Western Region for over 36 years, brings to its customers a complete range of the most reliable 4x4, luxury, passenger and commercial vehicles, efficiently catering to a large and diverse number of individual, fleet and government users. Al Masaood Automobiles’ extensive network coverage includes 8 showrooms for new cars, and 3 showrooms for used cars in Abu Dhabi, Al Ain and the Western Region – including the flagship showroom complex at Musaffah with dedicated new vehicle delivery centre; 6 Service Centres and 7 Spare Parts outlets. Recently the company inaugurated the state-of-the-art 'R-Store' as an innovative one stop shop for Renault customers. Al Masaood Automobiles had previously scooped the prestigious Nissan Global Dealer Award in 2013 and 2019 and has been the recipient of the ‘Exemplary Performance in Sales and Customer Experience Award’ by Nissan in the year 2017. Al Masaood Automobiles was also titled as the winner of the Renault Global Partners Award, “P.A.R.I.S. Challenge” for the year 2019. The company enhances its success through strong tie-up with leading banks, offering to its customers easy finance solutions and facilitating purchase process with insurance, finance and accessories under one roof. Visit our e-commerce portal to know more.

For more information about our Nissan, INFINITI and Renault products, services and commitment to sustainable mobility, please visit our websites and follow us on Social media on:

For more information: 
Orient Planet Group 
Tel:  00971 2 4418995 
Email : media@orientplanet.com   
Website: www.orientplanet.com 

Marwa Kaabour 
Group Marketing & Corporate Communications Manager 
Tel: +971 2 201 7955 
Email: marwa_kaabour@masaood.com 

© Press Release 2021