Nancy Ajram and Priyanka Chopra join Gala Evening to support introduction of revolutionary lifestyle & fitness machine
Dubai, United Arab Emirates: Al Kamda, one of the Middle East's leading sport, fitness, design, spa and lifestyle companies, has hosted a lavish evening of entertainment to support the addition of an important new lifestyle, wellness & fitness brand to its portfolio.
The event was attended by leading Bollywood actress and Miss World 2000, Priyanka Chopra, and shining Lebanese pop star, Nancy Ajram, who delighted the glamorous audience with a selection of her greatest hits.
The Gala Evening was held to celebrate Al Kamda's new status as the UAE distributor for Power Plate, the "exercise vibration" machine that has become a global phenomenon.
Guests from across the hospitality, sports and fitness and media industries attended the event, which was held at the Jumeriah Beach Hotel, Dubai.
Both Priyanka and Nancy extolled the virtues of the Power Plate as an innovation for personal fitness and development.
Dutch Olympic Trainer Guus van der Meer, the inventor of the Power Plate, was one of the guests of honour at the event, and was joined by Mark Minter, Power-Plate International's President.
Reg Cox, CEO, Al Kamda, said: "We were delighted to be joined by so many friends and colleagues for the Gala Event to mark the launch of this new partnership. Al Kamda has plans in place for ongoing growth and development, and the addition of Power Plate to our diverse portfolio of international brands reflects our ongoing ambition."
As a business that has grown from a supplier of ironmongery to the construction trade to one of the most diverse and successful enterprises in the UAE, Al Kamda's partnership with leading brands has been part of the group's success.
In its 20-year history, the company has completed over 2,500 installations at prestigious projects that spread across the UAE, Bahrain, Oman, Kuwait, and Qatar, including supplying advanced gymnasium equipment to many of the region's leading hotels and fitness clubs.
Power Plate joins a prestigious family of brands represented by Al Kamda that includes Nautilus, Schwinn, Stairmaster, Bowflex, Startrac and Cleopatra.
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About Al Kamda
Al Kamda is a one stop provider of high end solutions in the areas of Health, Fitness, Sports and Leisure and Design. An ISO 9001:2000 certified company; Al Kamda General Trading provides quality products and services from top international suppliers as Nautilus, Schwinn, Stairmaster, Bowflex, Startrac and Cleopatra.
© Press Release 2007
