Abu Dhabi: Al Hilal Bank today announced the official launch of its unique concept, ‘Branch-in-a-Box” at Mushrif Mall in Abu Dhabi, expanding the bank’s digital presence in line with its journey towards enhancing financial services across the board.

The ground-breaking concept has been created by Al Hilal Bank in partnership with Omnia Pay, one of the UAE’s leading Fintech solution providers, and enables the customer to perform a range of banking transactions independently or via its ‘virtual teller’ system which sets up face-to-face communication with a customer agent, should the customer desire personal assistance.

Located on the second floor of Mushrif Mall, Al Hilal Bank can now offer its customers a full service experience as ‘Branch-in-a-Box’ employs a range of technologies designed to give customer satisfaction efficiently and safely, including a ‘Virtual Teller’ whereby a customer just needs to touch the screen to interact with our staff who can take care of their needs. It also provides the ability for customers to perform 90% of the transactions and interactions usually conducted at a branch counter. According to Omnia Pay, research shows that enhanced customer service solutions improve employee productivity within banks, while increasing customer loyalty and satisfaction.

Al Hilal Bank’s CEO, Alex Coelho, commented, “Customer centricity comes at the forefront of our priorities; as one of the fastest growing banks in the UAE, and in line with our strategy to optimize our presence in the country, we take pride in redefining smart banking by introducing the cutting-edge sophisticated technology, Branch-in-a-Box. Our objective is to bring our services closer to our customers by offering them fast, efficient and reliable banking services, round the clock, in a welcoming environment designed to meet their diversified banking requirements.”

Omnia Pay CEO and Founder, Maseeh Ahmed, added: "Omnia Pay is proud to work with leading UAE bank, Al Hilal Bank to introduce their branch transformation solution to the marketplace.  The innovative multi-function solution offers services to enhance the customer experience proposition as well as address branch efficiencies."

‘Branch-in-a-Box’ goes beyond the traditional self-service concept by allowing customers to perform multiple banking and interaction transactions using the most up-to-date technology while remaining customer-friendly, safe and secure.

Al Hilal Bank staff and its management team are looking forward to serving customers at their latest location with the same care and quality of service that customers expect.

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About Al Hilal Bank

One of the fastest growing banks in the UAE, Al Hilal Bank is a fully government-owned progressive Islamic bank headquartered in Abu Dhabi, under the Abu Dhabi Investment Council (ADIC). With authorized capital of AED4 billion, operating in the UAE and in Kazakhstan. Through the help of 1,300 staff members, the Bank provides Shariah-compliant Personal, Wholesale and Treasury banking services and manages the Al Hilal Global Balanced Fund, Global Sukuk Fund and the GCC Equity Fund. The Al Hilal Bank Global Sukuk was awarded the prestigious Lipper Fund Award for 2017 by Thomson Reuters, recognizing it as the “Best Fund over 3 years” in the Global Islamic Banking category. The bank was also recognized as the Safest Islamic Financial Institution in the GCC by Global Finance in 2016 and 2017, and attained an A2 Moody’s and A+ Fitch credit rating

About Omnia Payments

Founded in 2013, Omnia Pay is a leading payments and customer experience solutions provider based in the UAE, delivering innovative digital transformation solutions for banks and retail sectors. The aim is to empower and enable organizations of all sizes to securely integrate and streamline their customer interactions from start to finish.

Omnia delivers engaging customer experience solutions and recently announced several industry certifications with key payment service providers including Visa and Mastercard.

© Press Release 2018