Ras Al Khaimah: Al Hamra International Exhibition & Conference Centre, a spectacular venue developed by Al Hamra Real Estate Development, has been recognised as the first safe MICE (meeting, incentive, convention & event) facility in the region by Bureau Veritas, a world leader in testing, inspection and certification services. This certification further underlines the group’s commitment to deliver a safe environment for event organisers and visitors whilst achieving operational excellence in the ‘new normal’.
It comes at an exciting time for Ras Al Khaimah, which was recently awarded the World Travel and Tourism Council’s (WTTC) Safe Travels Stamp and certified as the first destination in the world as safe by Bureau Veritas.
Reinforcing Ras Al Khaimah’s readiness to receive visitors and host events, the one-of-a-kind beachfront MICE venue has effectively adopted health, safety and hygiene protocols as defined under the ‘SafeGuard Assurance Programme’ of Bureau Veritas.
Al Hamra International Exhibition & Conference Centre is designed to meet the needs of every event organiser – from gala dinners, product launches, exhibitions, destination weddings, private events and more. The venue stands out surrounded by three distinct landscapes - an urban plaza, lush vegetation and landscaping, and a pristine white sand beach.
Adapting to the new normal, the preventive measures introduced at the venue include, among others, health assessment and screenings of staff and visitors, enhanced health and hygiene practices across the venue including catering, availability of hand sanitisers, enforcing social distancing measures, re-evaluation of timelines to avoid queuing and bottlenecks, the reduction in the venue participant capacity as appropriate and use of hybrid setting to enable participants to engage virtually.
Al Hamra International Exhibition & Conference Centre was assessed on factors including commitment to the programme; respect for social distancing guidelines; compliance with hygienic practices and measures, as well as surveillance and management of any issues. Meeting these requirements, the world-class facility has been awarded the label by the Bureau for a period of six months.
With the resumption of its operations and as travel starts again, the certification is an important tool in boosting the MICE tourism sector, giving organisers and visitors the confidence that they can safely and comfortably host and enjoy their time in Ras Al Khaimah.
Al Hamra will continue to work closely with Ras Al Khaimah Tourism Development Authority to support the recovery and reassure visitors of the highest hygiene standards as well as attract events both domestically and internationally.
About Al Hamra:
Al Hamra is a Ras Al Khaimah based real estate development and investment company. The group is focused on providing premier lifestyle real estate developments, while investing in hospitality and leisure segments. In line with the Emirate’s growth, Al Hamra has been instrumental in shaping the real estate landscape in the Emirate since its formation in 2003. The company is committed to reimagining life and hospitality through the friendly and safe environment Al Hamra Village has developed while also capitalising on the close proximity to Dubai, just 40 mins away, the financial benefits, the airport and the free-trade zones.
Entities under the Al Hamra brand name include; Al Hamra Golf Club, Al Hamra Marina & Yacht Club, Al Hamra Mall, Manar Mall, the multi-award-winning Al Hamra Village and Al Hamra Real Estate Development. Al Hamra is also the developer of Waldorf Astoria Ras Al Khaimah, Hilton Al Hamra Beach & Golf Resort and Ritz-Carlton Ras Al Khaimah, Al Hamra Beach. Follow Al Hamra on Instagram, Twitter, Facebook and LinkedIn for more updates.
About Ras Al Khaimah:
Ras Al Khaimah (RAK) is the northernmost of the seven Emirates that make up the United Arab Emirates. It is known for its rich history, dating back 7,000 years, and diverse landscape, from 64km of pristine beaches, to terracotta deserts and an imposing mountain backdrop. The Emirate is home to the highest peak in the UAE, Jebel Jais, which features the world’s longest zip line, at almost 3km.
Ras Al Khaimah is also centrally located at the modern crossroad between Europe, Asia and Africa, with one third of the world’s population within four hour’s flying time, making it an ideal location for businesses to expand into the UAE, the Middle East and Africa and beyond. Indeed, the World Bank’s Doing Business report ranks Ras Al Khaimah 30th out of 190 economies for ease of doing business.
At the Emirate's economic heart lies multiple major companies and diverse sectoral interests, including manufacturing and tourism. Major companies include: RAK Ceramics, RAKBANK, Julphar Pharmaceuticals, RAK Ports, RAK Rock, Stevin Rock, RAK Economic Zone, RAK Gas. Supporting these industries is a modern infrastructure, state-of-the-art industrial areas and business parks and world-class hotels, facilities and attractions for tourists.
For the past decade, Ras Al Khaimah has been consistently rated ‘A’ by Fitch and Standard & Poor’s rating agencies and already the Emirate is home to more than 38,000 businesses from 100 countries representing over 50 industries. RAK Courts is also the fastest court in the world at enforcing contracts in commercial disputes.
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