Al Ain Dairy, the UAE's largest dairy and juice producer wins coveted prize for Best Milk Brand at the BBC Good Food Middle East Awards.
26th February 2012, Al Ain, UAE: Al Ain Dairy continues its award winning streak with yet another award this time for its fresh milk brand, winning the much coveted award at the glittering BBC Good Food Middle East Awards ceremony hosted by CPI at the Ritz Carlton Hotel, Dubai.
The last 30 years has seen Al Ain Dairy grow steadily to become the largest dairy manufacturer in the Emirates with production levels in excess of 220,000 liters of fresh milk produced daily for the local market and the year sets to get even better with the company announcing significant expansion plans. Consumer satisfaction has been very high with the company reporting a 20% increase in sales on last year.
Commenting on the company's success at the BBC Good Food Middle East Awards Kingston Fernandez Head of Sales at Al Ain Dairy said "We are absolutely thrilled and delighted to be recipient of this award. For the company to be recognized in this way is testament to the dedication and care we take in producing the best quality milk product on the market. Sales have grown steadily and demand is high which tells us that we have a strong brand. But to win this award is especially pleasing because it Al Ain Dairy was voted for in volumes as the favorite by consumers beating off all local and regional competitor brands."
Much of their success is due in large part to their consistent high quality production standards and efficiency in its cold chain management. Ensuring a high quality ultra-fresh product meeting market demands is no mean feat. But it is something that Al Ain Dairy is expert at with its fleet of over 140 vehicles distributing fresh milk daily across the Emirates.
Al Ain Dairy has long been regarded for the integrity of its brand and production, and in recent months has seen an increase in consumer demand leading to many new product launches. Recently it launched Mango Passion complimenting a unique range of nutritious "Morning Drinks" which was highly commended by the Gulfood 2012 awards judging panel. Al Ain Dairy will continue the trend of further new product with a complete range of new camel milk flavors under the "Camelait" brand name which they will launch to market very soon.
The company is also renowned for bringing innovative products to market and following its big win at the Trends & Innovations awards at SIAL last year as well as recently celebrating its new Superbrand Status for 2012 the company looks set to continue its award winning trend for this year also.
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Al Ain farms for Livestock Production the largest dairy producer in the UAE and has played an active and influential role in the growth of the UAE's dairy industry. The company has maintained strong market share for three decades by maintaining a tradition of excellence and by providing the highest quality dairy, juice, yoghurts and deserts that are renowned for its quality and freshness. In that process it has built a strong distribution network in the UAE aimed at consistently delivering on customer demand and market requirements. It is constantly upgrading its state of the art plant and production not only to keep which allows them to keep pace with technological advances globally.
As a leading brand and close to its consumers Al Ain Dairy are able to quickly respond to consumer tastes and demands, are rapidly developing further new and innovative products to bring to market. Al Ain Dairy's current portfolio of products include fresh cow and camel milk, long life milks, yoghurts, and both fresh and long life juices.
Recipient of ISO 9001 and ISO 22000 certification Al Ain Dairy strives to prioritize safety, quality and innovation. HACCP compliant (Hazard Analysis Critical Control Points) awarded for consistent quality and food safety standards. Category winner of the coveted Trends and Innovations award for product innovation also awarded UAE Superbrands status in 2012. Al Ain Dairy is also the recipient of numerous Sheikh Khalifa Excellence Awards, as well as the prestigious Emirates Quality Mark. A participating member of the UAE Dairy Association. Al Ain Dairy recycles 50% of its water usage for irrigation purposes and is committed to reducing its carbon footprint.
Contact Information
April Hobbs Public, Relations Manager. Al Ain Farms for Livestock Production, Al Ain. UAE
Telephone: +971 3 7114612
Fax: +971 3 7114617
Mobile +971 50 4378921
Email: april@alaindairy.com
Website: www.alaindairy.com
© Press Release 2012