The industry's newest, advanced technology for high-performance hearing on display at Otolaryngology 2010 in Dubai
Dubai, United Arab Emirates: Advanced Bionics (AB), the only U.S.-based manufacturer of cochlear implants (or "bionic ears"), recently announced the approval and subsequent launch of ClearVoice in Europe, Asia and Canada. Exhibiting at the Middle East Update in Otolaryngology Exhibition & Conference 2010, in Dubai, Advance Bionics is now launching their latest product in the Middle East.
Crafted by IIR Middle East Life Sciences Division, the seventh edition of the Middle East Update in Otolaryngology Exhibition & Conference - Head and Neck Surgery continues with its second day at the Dubai International Convention and Exhibition Centre. The event will continue on February 16, 2010. The exhibition demonstrates the latest technologies and product launches from manufacturers and distributors wishing to meet an influential body of senior otolaryngologists. As well as AB's cochlear implants, other products such as hearing aids, laser machines, microsurgical instruments and sleep apnea devices will be on display.
ClearVoice is a revolutionary sound-processing strategy for high-performance hearing built on AB's proprietary HiRes Fidelity 120 technology. ClearVoice has been designed to automatically analyse and adapt to each listening situation that recipients encounter throughout the day, separating the distracting noises from speech so that communication is easier. The technology was developed to help recipients communicate confidently in a variety of challenging listening situations, including restaurants, cars, and classrooms without ever needing to change a program or make an adjustment to their sound processor.
"ClearVoice is another leap closer to normal hearing," said Jeffrey H. Greiner, CEO of Advanced Bionics. "We're excited to bring this breakthrough in hearing technology to our recipients across Europe, Asia and Canada as well as the Middle East. Otolaryngology 2010 is the perfect platform to launch our technology in the region.
"The original implant, the Harmony HiResolution Bionic Ear System (Harmony) is designed to provide recipients with important benefits including improved speech clarity, greater ease of listening and diminished stress and fatigue. While most cochlear implants on the market were designed to perform best in quiet, clinic-like conditions, Harmony is designed to help recipients hear well in everyday settings like busy offices, noisy classrooms and bustling restaurants. Now with the addition of ClearVoice to Harmony's high-resolution sound, AB has once again engineered a breakthrough in sound processing that enables recipients to hear their best."
Grace Lautner of Alberta, Canada, an AB recipient who was implanted at age 57, is now using the new ClearVoice sound-processing strategy.
"ClearVoice has impacted my relationships with family, friends and colleagues by helping me hear better without having to ask them to repeat everything they say, especially in noisy environments."
Running alongside the exhibition is a CME accredited conference where regional and international experts will discuss up-to-date trends on treatments and technologies covering topics including endoscopic sinus and base of scull surgery, hearing loss, sleep medicine, snoring, reactive airways and allergies such as fungal sinusitis.
For further information on latest hearing implant technology please visit the Middle East Update in Otolaryngology Exhibition & Conference - Head and Neck Surgery for its last day on 16 February at the Dubai International Convention and Exhibition Centre. Please call +971 4 336 5161 or visit www.me-oto.com for details on attending the event.
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About IIR Middle East:
The Institute for International Research (IIR) is part of Informa plc (www.informa.com), the leading international provider of specialist information and services for the academic and scientific, professional and commercial business communities. Informa has more than 150 offices in more than 40 countries, employs over 9,000 staff globally and is the largest publicly owned organiser of conferences and courses in the world with an output of over 10,000 events annually. For more than 35 years IIR has been the leader in facilitating business knowledge and skills delivered through cutting edge conferences, training programmes and industry led exhibitions. Operating in the Middle East since 1993 IIR Middle East is the leading event organiser regionally. Key expertise allows us to identify trends ahead of the curve by responding quickly to market needs to bring global thought leaders and industry experts into the region.
For more information, please visit www.iirme.com.
About Advanced Bionics:
Advanced Bionics is a global leader in developing the most advanced cochlear implant systems in the world. Founded in 1993 and partnered with Phonak under the Sonova Group in 2009, AB develops cutting-edge cochlear implant technology that restores hearing to the deaf.
AB has the most sophisticated cochlear implant system on the market, the Harmony® HiResolution® Bionic Ear System, with five times more sound resolution than its competitors, designed to allow recipients to go beyond deciphering speech to hearing music.
For further information, please contact Advanced Bionics Europe by phone at +33 (0) 3 89 65 98 00, email at europe@advancedbionics.com or online at www.BionicEar.eu.
For media enquiries please contact:
Inga Stevens
PR Manager
Life Science Division
IIR Middle East
T: +971 4 407 2743
F: +971 4 336 4021
inga.stevens@iirme.com
© Press Release 2010
