PHOTO
New upscale property will be Al Jassim Group's first property and Accor Group's seventh hotel in Qatar
AccorHotels, the world's leading hotel operator, has announced the signing of a management agreement with Al Jassim Group, one of the leading diversified business groups in Qatar, to operate the first Majlis Grand Mercure hotel in Doha, Qatar. The signature ceremony was held today in Doha in the presence of His Excellency the French Ambassador to Qatar Eric Chevallier. The new upscale property will be AccorHotels' seventh hotel in Qatar, and is expected to be completed by mid-2018.
Christophe Landais, Chief Operating Officer of AccorHotels Middle East, said: "We are delighted to partner with Al Jassim Group, and are confident that this project will mark the beginning of a long-lasting collaboration. Al Jassim Group has immense regional knowledge with respects to the local culture and business environment. Their expertise in working with international brands and adapting them to the Qatari market makes them the perfect partner for the development of the Majlis Grand Mercure in Doha."
Majlis Grand Mercure Doha will have a total of 283 keys, consisting of 223 rooms and 60 serviced apartments. The hotel features extensive business, sports and leisure facilities, is equipped with nine F&B outlets, an infinity swimming pool located on the 9thfloor that overlooks the West bay and the Arabian Gulf Sea, a health club, state-of-the-art spa, conference and meeting rooms as well as a large ballroom.
Camille E. Aoun, Director Business Development at Al Jassim Group, commented: "We are delighted to be partnering with Accor Hotels to work with us towards achieving our vision of building a unique upscale property in the heart of Doha, which will further enhance the tourism and hospitality landscape in the state of Qatar"
Conveniently located on the C-Ring Road, one of the capital's main arteries, the hotel will have easy access to Doha's bustling business district, the Corniche, and the airport. It also offers convenient proximity to the Musheireb project in downtown Doha, bringing guests closer to many attractions including Souq Waqif, the Museum of Islamic Art, and the upcoming Qatar National Museum. The Majlis Grand Mercure Doha will be the tallest building in its area upon completion, providing visitors with great views over Doha.
The Majlis Grand Mercure brand embodies world-class service presented in a modern lifestyle fashion with a distinctly Arabic touch reflected in the hotels' décor, services and overall ambiance. Each Majlis Grand Mercure hotel offers a unique, authentic experience deeply rooted in the cultural flair of its specific location. The Majlis Grand Mercure Doha's design is therefore contemporary in style whilst being inspired by traditional elements of Qatari heritage.
The new property brings the total number of Majlis Grand Mercure hotels in the Middle East to four, following two existing properties in Madinah, Saudi Arabia, and Abu Dhabi, the United Arab Emirates, and another one under development in Sharjah, the United Arab Emirates, due to be completed by 2018.
"The agreement to develop Majlis Grand Mercure in Doha comes in response to the significant growth potential that we see in Qatar's hospitality sector. The Qatar Tourism Authority's vision is to attract 7.4 million visitors annually by 2030, and this will require an increase in the country's branded hotel offerings, including a greater variety in upscale properties. With over 25 luxury and upscale properties in operation and development in the Middle East, AccorHotels is well positioned to meet this demand and bring more culturally-inspired hotels to the region, concluded Landais.
In line with all AccorHotels properties in the region, Majlis Grand Mercure Doha is committed to the Group's Planet 21 sustainability program and its seven pillars (health, nature, carbon, innovation, local development, employment and dialogue) which are backed by 21 measurable commitments.
AccorHotels currently operates 76 hotels in the Middle East, encompassing over 18,500 rooms across the luxury to economy segments. The Group has another 49 hotels under development in the region, bringing its total number of properties in operation and under development to 125 with just under 32,000 rooms.
About Al Jassim Group
Founded in Qatar in 1996, the group operates global brands in the Food and Beverage industry, an extensive Real Estate portfolio as well as Fast Moving Consumers Goods. The future pipeline contains more hotels and mixed use developments. www.ajgqatar.com
About AccorHotels Middle East
AccorHotels Middle East is one of the fastest growing hospitality groups in the Middle East. Currently, the Group's regional portfolio includes a total of 76 operational hotels representing over 18,500 rooms in eleven countries. Among the existing global brands ranging from Sofitel, Pullman, Novotel, Mercure and ibis, new brands such as Adagio and ibis Styles are emerging as strong players in the region. With over 25 years of regional experience, AccorHotels Middle East is the first to establish a training academy. Dubbed as Tamheed - AccorHotels Académie Middle East, the training facility is dedicated to educating and preparing associates at all levels and ensuring optimal career development.
About AccorHotels
AccorHotels is a Group united by a shared passion for hospitality and driven by a shared promise to make everyone Feel Welcome.
Over 180,000 women and men in 3,700 AccorHotels establishments look after thousands of guests every day in 92 countries.
AccorHotels is the world's leading hotel operator and offers its customers, partners and employees:
- Its dual expertise as a hotel operator and franchisor (HotelServices) and a hotel owner and investor (HotelInvest);
- A large portfolio of internationally renowned brands covering the full spectrum, with luxury (Sofitel, Pullman, MGallery, Grand Mercure, The Sebel), midscale (Novotel, Suite Novotel, Mercure, Mama Shelter, Adagio) economy (ibis, ibis Styles, ibis budget, adagio access and hotelF1) establishments;
- A powerful marketplace and loyalty program Le Club AccorHotels;
- Almost half a century of commitment to corporate citizenship and solidarity with the PLANET 21 program.
Accor SA shares are listed on the Euronext Paris exchange (ISIN code: FR0000120404) and traded in the USA on the OTC marketplace (Code: ACRFY).
Press contact:
Grace Chaoui
Finsbury
+971 55 632 9593
grace.chaoui@finsbury.com
Follow news on Accor: www.twitter.com/accorhotelsgroup | www.accorhotelsgroup.com
Book a hotel: www.accorhotels.com
© Press Release 2015
