Aberdeen Standard Investments launches bold marketing campaign in the UAE

In a first for asset managers in the region, Aberdeen Standard Investments, which has an office regulated by the Abu Dhabi Global Market (ADGM), has launched an advertising campaign in Abu Dhabi airport. It is designed to increase the company’s profile and brand awareness and is part of the company’s long term strategy to increase its presence in the Middle East and Africa.

The campaign, built around the theme of “Breadth Of Expertise”, aims to communicate the range of the investment solutions that the company offers, including areas which are not traditionally associated with Aberdeen Standard Investments, such as private markets, alternatives, quantitative and real estate.

The campaign is live and is supported by a dedicated website which details Aberdeen Standard Investments breadth of services, in addition to videos and insights into the global investment market. This will be supported by a strong dissemination of content via digital initiatives such as social media, videos on partner websites, improvement of the company’s website and Google Display Network (GDN).

The simple message in the advertisements, “Global Investments. Local Experts. One Focus. You”, is designed to highlight that Aberdeen Standard Investments combines one of the most extensive range of investment solutions but is fully focussed on the outcomes that clients want to achieve.

Speaking about the advertising campaign, Edris Alrafi, Head of Middle East and Africa at Aberdeen Standard Investments said, “Aberdeen Standard Investments is renowned for breaking the mould and this advertising campaign is a first in the region. The Middle East is one of our most important markets and we hope that this campaign will help us to raise our profile here.”

For further information, log on to https://www.aberdeenstandard.ae 

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Media enquiries
Guy Nicholls +44 (0)207 4635 809 guy.nicholls@aberdeenstandard.com 

• Aberdeen Standard Investments is Europe’s second largest real estate investment manager, managing €49 billion of real estate assets across UK, Europe and Asia.
• Our dedicated team of more than 280 real estate investment professionals manages more than 1,600 real estate assets worldwide, and are based in 18 global offices (including London, Edinburgh, Frankfurt, Paris, Stockholm, Copenhagen, Amsterdam, Hong Kong, Singapore and Boston). (30/06/18).
• Aberdeen Standard Investments is a leading global asset manager dedicated to creating long-term value for our clients, and is a brand of the investment businesses of Aberdeen Asset Management and Standard Life Investments.
• With over 1,000 investment professionals we manage £557.1 billion (30/06/18) of assets worldwide. We have clients in 80 countries supported by 46 relationship offices. This ensures we are close to our clients and the markets in which they invest.
• We are high-conviction; long-term investors who believe teamwork and collaboration are the key to delivering repeatable, superior investment performance. We are resolute in our commitment to active asset management.
• Standard Life Aberdeen plc is headquartered in Scotland. It has around 1.2 million shareholders and is listed on the London Stock Exchange. The Standard Life Aberdeen group was formed by the merger of Standard Life plc and Aberdeen Asset Management PLC on 14 August 2017.

Important information

For Professional Investors only,

The value of investments, and the income from them, can go down as well as up and you may get back less than the amount invested. Past performance is not a guide to future results. Tax treatment depends on the individual circumstances of each investor and may be subject to change in the future. We recommend that you seek financial advice prior to making an investment decision.

Aberdeen Standard Investments is a brand of the investment businesses of Aberdeen Asset Management and Standard Life Investments.

The details contained here are for information purposes only and should not be considered as an offer, investment recommendation, or solicitation to deal in any investments or funds and does not constitute investment research, investment recommendation or investment advice in any jurisdiction. Any research or analysis used to derive, or in relation to, the above information has been procured by us for our own use, without taking into account the investment objectives, financial situation or particular needs of any specific investor, and may have been acted on for own purpose. No warranty is given as to the accuracy, adequacy or completeness of the information contained in this communication and no liability for errors or omissions in such information. Readers must make assessments to the relevance, accuracy and adequacy of the information contained in this communication and make such independent investigations, as they may consider necessary or appropriate for the purpose of such assessments. Any opinion or estimate contained in this communication are made on a general basis.   No information contained herein constitutes investment, tax, legal or any other advice, or an invitation to apply for securities in any jurisdiction where such an offer or invitation is unlawful, or in which the person making such an offer is not qualified to do so.

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© Press Release 2019