PHOTO
Dubai, UAE: MBM Holding, a leading investment and development company based in Dubai, and the Arab Fashion Council (AFC), the world’s largest not-for-profit fashion organization with a vision to establish a fashion ecosystem in the Arab world, have officially entered into a strategic partnership aiming to cement Dubai’s position as a leading business and creative hub.
On this new partnership, His Excellency Saeed Al Mutawa, CEO of MBM Holding, said: “We appreciate the achievements of the Arab Fashion Council in establishing one of the major fashion platforms in the region. In line with the role that Dubai plays on the international economic and creative scenes, we are confident that our joint resources will take the fashion sector in Dubai to the next level. Under this partnership, MBM will support AFC in positioning the UAE as a global sustainable nation in arts and creativity to create strong and active communities that compete internationally highlighting the UAE treasure in our human resources by supporting our talent into exporting the ‘Made in UAE’ to the world. This is indeed in line with the esteemed vision 2021 of H.H. Sheikh Mohammed Bin Bin Rashid Al Maktoum, Vice President and Prime Minister of United Arab Emirates and Ruler of Dubai.
Jacob Abrian, CEO of the Arab Fashion Council, said: “We are proud and honored by this strategic partnership with MBM Holding which aims to implement the vision of the Arab Fashion Council in positioning the UAE on the international map of fashion and design economy. This agreement highlights Dubai’s support of the Arab Fashion Council’s quest to develop the creative sector in the UAE by giving access to foreign brands and talent to invest in the country, providing them with the right tools and platform. The Arab Fashion Council, together with MBM Holding, will unveil at a later stage a strategic plan and a new initiative to implement this vision.”
The Arab Fashion Council, founded in 2014 in London as an international extraterritorial authority by a number of regional fashion pioneers, has been working closely with international experts to elevate and position the Arab Fashion Week alongside the other big four fashion weeks taking place in New York (NYFW), London (LFW), Milan (MFW), and Paris (PFW). Today, the Arab Fashion Week is considered one of the big five fashion weeks and the only official fashion week in the world to promote Ready-Couture and Pre-Collections, which defines the international industry scene of luxury fashion in Dubai and the Arab World.
The concept of the event is not only to promote regional talent but also to allow international designers to showcase their collections and successfully establish their business in the region.
Having successfully launched the first Arab Fashion Week in Riyadh in April, the Arab Fashion Council is making another first by hosting the 6th edition of the Arab Fashion Week in Dubai on board of the newly inaugurated naval hotel, Queen Elizabeth II, which makes it the first floating fashion week in the world for the only fashion platform dedicated to cruise collections.
Docked permanently at the Mina Rashid marina, The historic and newly refurbished Queen Elizabeth 2 is the Middle East’s first floating hotel - offering passengers a hub of culinary and nightlife experiences, a state-of-the-art events center, and a heritage attraction showcasing a rare and fascinating glimpse into maritime history.
True to its reputation, the Arab Fashion Week’s sixth edition has attracted international and regional designers. This season designers from 13 different countries are participating including UAE, Russia, UK, Venezuela, Lebanon, USA, KSA, China, Taiwan, Portugal, Italy, Armenia, and Egypt. The Arab Fashion Week in Dubai will also see the launch of an eco-friendly collection under the name of AFC Green Label, which is a major move towards fashion sustainability in the region.
The Arab Fashion Council will be joining forces with Dubai’s leading production and events company, Seven Production & Events, as the strategic Global Media Production Partner. Seven Production will have the exclusive rights for the production, photo & video-coverage of the world’s first floating fashion week in Dubai as well as future collaborations in the region in support of the Arab Fashion Council. Seven will be providing technical support to models, photographers, and designers working with the Arab Fashion Council in their studio facilities in Dubai.
Within the partnership, Seven Production will also produce a video campaign for the winner of the upcoming Fashion Film Contest newly organized by the Arab Fashion Council.
The Arab Fashion Council will also host fashion panels inviting leading industry players to mentor the local designers in exporting their work to the international retail sector and establishing a world-class brand image.
-Ends-
About MBM Holding
MBM Holding was established in 2014 and is the investment company of H.H. Sheikh Majid bin Mohammed bins Rashid Al Maktoum. Its main activities are in the financial
services, real Estate, construction, transportation, automotive, aviation, healthcare, production and educational segments. MBM Holding aims is to bring global expertise to Dubai and add substantial value to the development in the mentioned sectors.
With partners from all over the world, with new innovative concepts, MBM Holding has proven, not only to contribute to the development of Dubai, but also to implement the values of the mission and vision of Sheikh Mohammed bin Rashid Al Maktoum.
About Arab Fashion Council:
The Arab Fashion Council (AFC) is the world’s largest not-for-profit organization. Founded in 2014 in London with the license of an International Extraterritorial Authority to develop and regulate the fashion industry in the 22 Arab Countries, Its Vision 2030 aims to create an Arab economy based on creativity and knowledge by setting up a fashion ecosystem in the entire Arab Region. It also aims to unite the 22 Arab countries under one umbrella in terms of creative economy, based on knowledge and production, through sharing collective expertise, experience, and resources of the industry.
The AFC’s strategic pillars are economy based on the creative knowledge (made within the Arab Fashion System), reputation, world-class education, sustainability, and charity.
AFC works to establish a coherent fashion system in the region with an important focus on education and cultural development. This being an initiative that contributes to the promotion of cultural diversity and support to creative industry, which is in line with activities that UNESCO Office in Doha, is also undertaking.
About Seven Productions:
7 Production is a world class, independent Video and TV production services provider, based in Dubai UAE and serving the Middle East & Europe from offices in Saudi Arabia, UAE, Lebanon, UK, Finland & France. Since it was established in Dubai in 2007, the company has carved out an esteemed reputation for delivering a compelling combination of cost-effective production services and world-class talent. Seven’s highly skilled Team work with leading equipment to deliver the very latest in mobile HD Broadcast Solutions and LIVE event-support, to the regions’ most prestigious broadcasters, production companies and event organizers. Proudly, it lays claim to the production of top TV shows including Top Chef Arabia, Arab’s Got Talent, MasterChef Arabia and in addition to major LIVE events including the Formula One, Dubai Rugby Sevens, RedBull Car Park Drift, Dubai Music Week, Dubai Golf & Tennis Championships, and the Chanel Fashion Show. www.7production.net
For more information, please contact
Alisa D'Souza
Founder & Public Relations Consultant
M: +971 50 7858298
T: +971 4 4419525
P.O. Box 120662
Dubai, U.A.E
PR | Communications | Consultant
© Press Release 2018
