Cairo, Egypt: Fine Solutions, the away-from-home division of Fine Hygienic Holding and the region’s largest paper tissue manufacturer, celebrates reaching more than 650 restaurants and cafes across Egypt, UAE, KSA and Jordan enrolled in its premier hygiene and safety program, Fine Dine.
James Michael Lafferty, Fine Hygienic Holding CEO, said, “In the wake of COVID-19, health, hygiene, and cleanliness are at the forefront of customers’ minds; they want to be assured that the dining establishments they patronize— places where they spend time with friends and family— are clean and safe above all. Therefore, Fine Dine helps the enrolled establishments to protects their customers’ health through two pillars: first, it ensures that establishments are equipped with essential hygiene solutions such as sterilized facial tissues and hand towels, antiviral personal protective equipment (PPE) for staff as well as soap and anti-bacterial hand sanitizing gel dispensers, and EPA-approved disinfectants. Second, the program offers specialized food and safety training for all staff, according to international standards and procedures.”
“Establishments enrolled in the program are visited by Fine Hygiene Experts who evaluate the existing hygiene solutions and products currently in use, then recommend and install world class Fine hygiene solutions and products that are sterilized, safe to use on food, and cost-efficient. After implementing the necessary solutions, establishments receive an official door plaque or sticker, giving them the opportunity to build their reputation and showcase their commitment to the health and safety of their staff and guests. It also helps thousands of customers currently using the Fine Dine platform to easily identify those establishments across 4 countries, increasing customer loyalty and awareness.”
Inspired by the direct correlation between customer loyalty and washroom (toilets) hygiene in a survey conducted by Kantar Middle East, Fine Dine is an evidence-based restaurant hygiene program designed to help businesses and establishments achieve the highest level of hygiene.
For more information on Fine Dine and the establishments enrolled in the program, please visit www.finedineplaces.com
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About Fine Hygienic Holding:
Fine Hygienic Holding (FHH), MENA’s leading manufacturer of hygienic products, serves consumers in more than 80 countries around the world. With its commitment to becoming “the shining star of the Arab FMCG business world,” FHH focuses on wellness, sustainability, state-of-the-art production processes, pioneering CSR programs, and award-winning products. The company offers a diverse array of products including facial tissues, napkins, kitchen towels, toilet paper, baby diapers, adult briefs, jumbo rolls, as well as away-from-home products to accommodate all types of private and public institutions, in addition to personal protective equipment (PPE).
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