Dubai: 02 September, 2007 - Samsung Electronics, the worldwide digital TV market leader, will be sponsoring the C9 Plasma PDP screens at the Dubai Internet City pavilion during GITEX Technology Week 2007.

The DIC stand measuring 1310 sq. metres at the region's largest technology exhibition will have 64 Samsung plasma displays which will continuously feature important events including presentations and seminars by industry leaders.

Malek Al Malek, Director of Partner Relations, Dubai Internet City said: "Our pavilion will have more than 27 partners this year at the region's top IT event. Samsung, one of the widely recognised global brands will be offering visitors to our pavilion a chance to witness the latest technology through its plasma displays.

"Dubai Internet City, which has witnessed significant growth since inception, is currently home to many industry leaders. We believe our pavilion at GITEX 2007 will be a true representation of the DIC components in terms of leading brands and the latest technology."

The strategically placed C9 Plasma displays will offer a glimpse of key in-show events throughout GITEX Technology Week 2007.

Kwang Hyun Lee, General Manager, Visual Display, Samsung Gulf Electronics, said: "We are proud to sponsor the plasma displays at the Dubai Internet City pavilion. The sponsoring of the C9 Plasma PDP TVs which incorporate cutting-edge Samsung technology reflects our close partnership with DIC, one of the world's largest IT clusters."

Samsung C9 Plasma PDP TVs incorporate combined digital entertainment with high definition viewing. They offer a range of new features including natural true colour onscreen representation, a silhouette editor which ensures the tone and shape of images remain sharp.

Samsung also offers full LCD and PDP displays at its stand in Sheikh Rashid Hall during GITEX 2007.

-Ends-

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsungmea.com.

About Dubai Internet City
Launched in 2000, Dubai Internet City (DIC), member of TECOM Investments, provides a knowledge economy ecosystem designed to support the business development of information and communications technology (ICT) companies. It is the Middle East's biggest ICT infrastructure, built inside a free trade zone. It is a strategic base for companies targeting emerging markets in a vast region extending from the Middle East to the Indian subcontinent, and from Africa to the CIS countries, covering 2 billion people with a GDP of $6.7 trillion. Within a short span of time, a dynamic international community of ICT companies has established itself in Dubai Internet City. The global ICT giants are all here, including Intel, Oracle, HP, IBM, Dell, Siemens, Samsung, Schlumberger and Cisco, as well as many small and medium enterprises and entrepreneurial ventures.  For more information, please visit: www.dubaiinternetcity.ae

For more information, please contact:
Rami Adwan
Associate Account Manager
JiWiN Public Relations
Tel: + 971 4 361 3586
Email: Rami.Adwan@jiwin.ae

Angelina Wong
Senior Account Executive
JiWiN Public Relations
Tel: + 971 4 369 2834
Email: Angelina.wong@jiwin.ae

© Press Release 2007