26 May 2011
JEDDAH: A delegation from Zagzoog Company, the distributor of Hisense air conditioners in Saudi Arabia, has visited Hisense headquarters in Qingdao, Shandong Peninsula, China on May 9-14.

As the strategic partner of Hisense, Zagzoog representatives received warm welcome from the leadership of Hisense Group. A dinner was held in Shangri-la Hotel on May 10 with Yu Shumin, president of Hisense Group; and Dr. Lan Lin, executive vice president of Hisense Group and general manager of Hisense International presented at the dinner.

"Zagzoog is an influential company with more than 50 years' history in Saudi Arabia. The company is also Hisense's most important partner in that region. At present, Zagzoog and Hisense are considering further cooperation to set up a joint-venture manufacturer," Dr. Lin said.

Hisense and Zagzoog have been partners for four years. With the help of Zagzoog, Hisense is the No. 1 Chinese brand in Saudi Arabia averaging 40 percent annual increase every year since Hisense's entry into the region.

Mohammed Zagzoog, president of Zagzoog Company, said technology and innovation are the key elements for Hisense's success in the global market.

Zagzoog will continuously support Hisense in order to make it the most well-known and influential brand in the local market.

© The Saudi Gazette 2011