Farnek unit sees big demand for smart home security products

Dubai-based innovative and technology-driven home maintenance specialist Hitches & Glitches (H&G), part of the Farnek Group, has started witnessing a surge in demand for smart home security products in the UAE. This demand is mainly being driven by improved, easy to use and affordable technology, as more UAE residents start travelling abroad again more frequently after pandemic restrictions, stated H&G in its statement. Over the next seven months, besides annual leave, business trips and adhoc weekend getaways, there will be over 80 days of national and school holidays coming up, meaning potentially, residents could be spending a considerable amount of time away from their UAE home, it added. "Demand is soaring for smart home security gadgets, as improved technology has made devices easier to use and more affordable, especially those with remote options for when homeowners are away from home, for any length of time," remarked Zohaib Azhar, the Head of Operations. "And it is that increase in overseas travel by UAE residents that has been the key driver in the recent past, which will inevitably grow still further in 2023," he added. According to Azhar, there are two main types of burglars, the opportunist and the so called professional, a thief that specifically plans to break into a home. "Deterring an opportunist can be relatively straightforward, by ensuring all doors and windows are firmly shut and locked and that valuables are kept out of sight," explained Azhar. "More determined burglars will specifically target properties that appear unoccupied and or have little or no visible security features and therefore easier to break into," he added. To help combat criminals, in 2018 H&G had teamed up with US-based smart home security company Ring, which has a number of award-winning products including the Floodlight Cam, the first motion-activated security camera with two-way talk, built in floodlights and a siren; the Chime Pro, HD camera; the Spotlight Cam Wired solution and two models of the award-winning Video Doorbell. "These products are particularly effective in open community developments, but even in gated communities, once inside, it is impossible for security to track the movements of all visitors, which makes smart security products ideal to detect motion and raise the alarm, complementing the community’s security services," said Azhar. "Moreover, residents in Dubai for example, have seen the city grow rapidly and to a degree, it is still a transient population, which results in many residents not necessarily having a close relationship with their neighbours, or being in close proximity to other family members, Therefore, suspicious activity can sometimes go unnoticed," he added. According to him, the most popular product in Ring’s portfolio is its Video Doorbell Elite which allows residents to answer their door from anywhere in the world, via a two-way voice call and one-way live streaming of any visitor, through their smartphone app or laptop. "Although the majority of the increased demand is for villas, H&G is now receiving enquires for commercial offices in some of Dubai’s freezones as well as residential apartments," stated Azhar. "Depending on the type of property, customers can buy product bundles through H&G online store with the added convenience of installation, ongoing maintenance and relocation, providing a seamless, comprehensive service," he added. Copyright 2022 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (Syndigate.info).

Farnek unit sees big demand for smart home security products

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