16 April 2010
Sesame Workshop, the producers of the global educational brand, Sesame Street and the Jordanian Co-Production Hikayat Simsim , has recently joined the Global Road Safety Partnership in a move to contribute its educational media expertise to the worldwide effort to reduce the number of accidents and fatalities among children and families. The Global Road Safety Partnership is a partnership of business, civil society and governmental organisations dedicate to improving road safety conditions in low- and middle-income countries.
"We, as an organisation, recognise the immensity of this worldwide issue," said Gary Knell, president and CEO of Sesame Workshop, adding that raising awareness and knowledge of vital road safety behaviours is the key to reversing these statistics." "Hikayat Simsim thrives to me an inhibitor in Road Safety education in Jordan", said Khaled Haddad general manager of Jordan Pioneers and executive producer for the series.
Sesame Workshop, the producers of the global educational brand, Sesame Street and the Jordanian Co-Production Hikayat Simsim , has recently joined the Global Road Safety Partnership in a move to contribute its educational media expertise to the worldwide effort to reduce the number of accidents and fatalities among children and families. The Global Road Safety Partnership is a partnership of business, civil society and governmental organisations dedicate to improving road safety conditions in low- and middle-income countries.
"We, as an organisation, recognise the immensity of this worldwide issue," said Gary Knell, president and CEO of Sesame Workshop, adding that raising awareness and knowledge of vital road safety behaviours is the key to reversing these statistics." "Hikayat Simsim thrives to me an inhibitor in Road Safety education in Jordan", said Khaled Haddad general manager of Jordan Pioneers and executive producer for the series.
© Jordan Times 2010
