Richard Mille opens flagship boutique in Saudi Arabia

Riyadh — Swiss luxury watch brand Richard Mille opened its first boutique in the Kingdom of Saudi Arabia, inside one of Riyadh’s most iconic architectural landmarks, the Kingdom Centre.

The new Richard Mille boutique resides under the roof of a 302-metre tall skyscraper that represents a true modern marvel overlooking the city of Riyadh. Rising high above the capital, Kingdom Centre provides the perfect setting for the brand’s extraordinary showcase of contemporary Swiss Haute Horlogerie.

“With the rapid developments and ambitious growth planned for the Kingdom of Saudi Arabia, a major trade and investment epicentre, we are very excited to have established a Richard Mille landmark in Riyadh.

Over the years we developed strong relationships with our Saudi clients and with the new boutique in Kingdom Centre we really hope that we can provide them with a more immersive brand experience and a wider product range to choose from,” said Peter Harrison, CEO of Richard Mille Europe, Middle East and Africa.

Located on the first floor, the 164 sqm space is one of the largest Richard Mille boutiques in the Middle East.

Visitors will experience an environment that is synonymous with Richard Mille. An elegant setting featuring the brand’s emblematic visual cues such as black leather walls, cracked glass panels, Wenge wood parquet and Sophie Mallebranche’s cream wallpaper provide a neutral backdrop for a fine watchmaking gallery.

Guests can also relax in three dedicated VIP areas and browse through an on-site library that stocks a selection of art books of the storied publishing house, Editions Cercle d’Art which, from Picasso to Err?, has always collaborated with contemporary artists, to reflect one of the most exciting periods in modern art, under the ownership of the Richard Mille Group.