18 February 2009
MUSCAT -- Al Jenaibi International Automobiles, the exclusive BMW Group importer in Oman, has opened new BMW Premium Selection (BPS) pre-owned vehicle showroom in Muscat, a company press release said here yesterday. According to the release, the BPS programme ensures that buyers not only get the best offer available in the pre-owned car market, but that they also have peace of mind as all vehicles are rigorously assessed before being offered to customers. BPS is the BMW group's global pre-used car programme that was introduced to the Middle East in 2006 as a sub-brand of the leading premium automotive company.
The rollout plan has extended to BMW importer ships across the region including Kuwait, Abu Dhabi, Bahrain, Dubai, Saudi Arabia, Qatar, Jordan and now Oman. "We are extremely pleased to have set up the BMW Premium Selection programme in our importer ship. We have invested a lot of resources behind this programme to establish the right processes and training for our staff. There is huge potential in Oman for pre-used vehicles that come with a proven track record, so we believe this world-class programme will expand our premium product offering to our customers," said Shaikh Ahmed Suhail Bahwan, Chairman of Al Jenaibi International Automobiles.
With the global credit crisis impacting all countries, companies and people, many customers now see a used vehicle purchase from BMW's certified programme as a more cost-effective and reliable alternative. According to Johney Oommen, Head of Operations at Al Jenaibi International Automobiles, BPS is operated to high international standards with dedicated managers, sales executives and service teams who undergo a comprehensive and intensive training programme.
"The BPS programme is reserved exclusively for pre-used BMW vehicles that meet strict quality criteria. Vehicles need to be less than five years old, have mileage of under 100,000 km and serviced by authorised BMW importers to qualify for the programme," he said. BPS vehicles must pass a comprehensive 75-point technical check by trained BMW technicians before they are accepted and sold, guaranteeing high levels of quality, reliability and value to customers. A 12-month warranty and road side assistance is included when purchasing a BPS vehicle ensuring buyers that they not only have the best offer available in the used car market but also the peace of mind that comes with owning a BMW vehicle.
MUSCAT -- Al Jenaibi International Automobiles, the exclusive BMW Group importer in Oman, has opened new BMW Premium Selection (BPS) pre-owned vehicle showroom in Muscat, a company press release said here yesterday. According to the release, the BPS programme ensures that buyers not only get the best offer available in the pre-owned car market, but that they also have peace of mind as all vehicles are rigorously assessed before being offered to customers. BPS is the BMW group's global pre-used car programme that was introduced to the Middle East in 2006 as a sub-brand of the leading premium automotive company.
The rollout plan has extended to BMW importer ships across the region including Kuwait, Abu Dhabi, Bahrain, Dubai, Saudi Arabia, Qatar, Jordan and now Oman. "We are extremely pleased to have set up the BMW Premium Selection programme in our importer ship. We have invested a lot of resources behind this programme to establish the right processes and training for our staff. There is huge potential in Oman for pre-used vehicles that come with a proven track record, so we believe this world-class programme will expand our premium product offering to our customers," said Shaikh Ahmed Suhail Bahwan, Chairman of Al Jenaibi International Automobiles.
With the global credit crisis impacting all countries, companies and people, many customers now see a used vehicle purchase from BMW's certified programme as a more cost-effective and reliable alternative. According to Johney Oommen, Head of Operations at Al Jenaibi International Automobiles, BPS is operated to high international standards with dedicated managers, sales executives and service teams who undergo a comprehensive and intensive training programme.
"The BPS programme is reserved exclusively for pre-used BMW vehicles that meet strict quality criteria. Vehicles need to be less than five years old, have mileage of under 100,000 km and serviced by authorised BMW importers to qualify for the programme," he said. BPS vehicles must pass a comprehensive 75-point technical check by trained BMW technicians before they are accepted and sold, guaranteeing high levels of quality, reliability and value to customers. A 12-month warranty and road side assistance is included when purchasing a BPS vehicle ensuring buyers that they not only have the best offer available in the used car market but also the peace of mind that comes with owning a BMW vehicle.
© Oman Daily Observer 2009
