Abu Dhabi, April 28th, 2007 (WAM) -- Etisalat has entered into agreementswith two companies - Yass International and Emirates Future Enterprise-with a view to add to its existing portfolio of value-added services forits customers, and to speed up the introduction of new value added services.

The agreement brings together three companies - Yass International, EmiratesFuture Enterprise, and Etisalat.

Sultan Ghedeyer Al Nuaimi, General Manager of Yass International,and Essa Al Haddad, Chief Marketing Officer of Etisalat, signed the MoUat the Etisalat Head Office.

Mobile phones have gone from being a basic telecommunications toolto now being an extension of one's workstation, organizer, and multimediacommunication tool. Etisalat too has over the years enhanced its serviceofferings, and now its mobile service is the most feature-packed in thenation. Etisalat customers are able to not only enjoy a range of value-addedservices that aid life and business, but also benefit from a GSM networkthat covers 100% of the nation and a 3.G network that covers over 92%of the UAE's populated areas.

The agreement will create new opportunities and avenues by which value-addedservices are made available to the customer. The expertise of the twocompanies in the field will bring Etisalat's customer base of over 5.78million mobile users advanced value-added services, with improved contentand even more simplistic access.

Sultan Ghedeyer Al Nuaimi said: "Etisalat has accustomed us to its constantinnovation and introduction of the most advanced telecommunications services.

We are very pleased that through the signing of this MoU we will togetherbe able to take the telecoms market in the UAE to even greater heights.

We are confident that our investment in this partnership will bring theultimate benefits to the customer."Ibrahim Al shekaili, General Manager of Emirates Future Enterprise, said:"We look forward to working alongside Etisalat and deliver value addedservices to the UAE market to make the Etisalat mobile experience evenmore rich and unique. As the mobile service grows in popularity and opportunitiesincrease for us to add value, we see an exciting future with this partnership."Essa Al Haddad, Etisalat CMO, said: "Etisalat's market-leading range ofvalue-additions to core telecoms services has been appreciated by ourcustomers, and they have encouraged us to innovate and provide them withservices even before they ask for them. This MoU will open another avenuefor our customers to access a range of solutions for the personal andbusiness lives. Etisalat remains committed to enhancing the reach of allits customers and it is through partnerships such as this that the bestfrom around the world are brought to our customers in the UAE."