For best results when printing this announcement, please click on the linkbelow:http://pdf.reuters.com/pdfnews/pdfnews.asp?i=43059c3bf0e37541&u=urn:newsml:reuters.com:20120725:nPnDA45858 Awarding-winning Entrust IdentityGuard software authentication platform securesmore than 6 million customers in Gulf Cooperation Council (GCC)DALLAS, July 25, 2012 /PRNewswire/ -- Continuing its investment in the MiddleEast, Entrust Inc. announces the availability of Arabic-language soft tokensas part of the Entrust IdentityGuard software authentication platform and thecompany's comprehensive security framework. These distinctive soft tokens areavailable natively with Entrust IdentityGuard and don't require investment orapplication development by end-customers."Entrust's security framework not only bridges physical, logical and mobileaccess management via a single platform, but also provides necessary migrationcapabilities to co-exist with current systems that help streamline transition,"said Entrust President and CEO Bill Conner. "Dedicated Arabic-language softtokens will simplify security for native Arabic-speaking customers, helpingEntrust provide world-class security that delivers on both effectiveness and theend-user experience." Entrust IdentityGuard is a key component of Entrust's identity framework thatserves as the foundation of a complete layered security environment, whichincludes the deployment of strong, risk-based authentication to properly securebanking customers, enterprises, financial institutions and governments. Entrust's Arabic soft token is already being deployed in two of the largestfinancial institutions within the Gulf Cooperation Council countries, with morethan 6 million total users in the region. Distribution of soft tokens isachieved through mobile-based marketplaces, like Apple iTunes and Google Play,or the Entrust IdentityGuard Self-Service Module for user management. The GCC, also known as the Cooperation Council for the Arab States of the Gulf,consists of the United Arab Emirates (UAE), Bahrain, Saudi Arabia, Oman, Qatar and Kuwait. The group boasts a combined population of 42.1 million. "The Middle East, particularly the six GCC states, are experiencing tremendousgrowth, and have been for some time," said Conner. "Until now, many of theironly authentication options were based on the English language. This is a truedifferentiator for Entrust and delivered as a native capability on ourever-expanding software authentication platform."Entrust's comprehensive management framework serves as an organization's singlesoftware-based security platform that bridges emerging technologies for strongmobility, cloud and smart credentialing offerings. By seamlessly integratingco-deployment measures, federation security, advanced APIs and self-servicemanagement tools, Entrust strengthens security, maximizes staff efficiency andreduces overall costs.Entrust's flagship authentication solution, Entrust IdentityGuard, continues tolead the industry as one of the most robust software authentication platforms,delivering an unmatched breadth of capabilities and flexibility to meet the mostdemanding security environments. The solution enables organizations to layer security - according to accessrequirements or the risk of a given transaction - across diverse users andapplications. Entrust's diverse set of authentication capabilities includesmartcards and USB tokens, soft tokens, grid cards and eGrids, IP-geolocation,questions and answers, mobile smart credentials, out-of-band one-time passcode(delivered via voice, SMS or email), out-of-band transaction verification and arange of one-time-passcode tokens.>>Tweet It: Entrust Builds on Leading Identity Framework, Adding Arabic SoftTokens to Software Authentication Platform,http://bit.ly/ENTUVideoNews. About EntrustA trusted provider of identity-based security solutions, Entrust securesgovernments, enterprises and financial institutions in more than 5,000organizations spanning 85 countries. Entrust's award-winning softwareauthentication platforms manage today's most secure identity credentials,addressing customer pain points for cloud and mobile security, physical andlogical access, citizen eID initiatives, certificate management and SSL. Formore information about Entrust products and services, call 888-690-2424, email entrust@entrust.com or visitwww.entrust.com. Entrust is a registered trademark of Entrust, Inc. in the United States andcertain other countries. In Canada, Entrust is a registered trademark ofEntrust Limited. All Entrust product names are trademarks or registeredtrademarks of Entrust, Inc. or Entrust Limited. All other company and productnames are trademarks or registered trademarks of their respective owners.(Photo:http://photos.prnewswire.com/prnh/20120725/DA45858 )(Logo:http://photos.prnewswire.com/prnh/20060720/NYTH074LOGO )SOURCE Entrust Inc.Lindsey Lockhart, Media Relations, +1-972-728-0374,lindsey.lockhart@entrust.com
Middle East Momentum -- Entrust Builds on Leading Identity Framework, Adding Arabic Soft Tokens to Software Authentication Platform
July 25, 2012




















