AMMAN (JT) -- GSM operator MobileCom revealed during a press conference on Sunday a collection of new hi-tech services to be launched in the Jordanian market.
The new services, Mobile TV, Push Email and Dandanah (Ring Back Tones), were live demonstrated to the attendees by MobileCom's Products and Services Marketing team.
"Our customers have become accustomed to MobileCom consistently delivering high quality, cutting-edge services and ensuring they have access to the best offers and services in the market,"Chief Executive Officer Mickael Ghossein said.
"Today, we reassert this by launching three advanced services that we believe will set us apart from the rest of the market and prove valuable to our customers," he added.
Products and Services Marketing Manager Marwan Al Muhaisen highlighted MobileCom as being the first to launch Push Email not only in Jordan, but also the Middle East and North Africa.
He explained that Push Email links mobile phones to e-mails directly through activating GPRS/EDGE services.
"The uniqueness of the service comes from the ability to provide the highest data transfer rates in addition to its flexibility and efficiency, which allows e-mails to be delivered and viewed with attachments," Muhaisen said.
"MobileCom's high-quality infrastructure and cutting edge technologies enabled the introduction of Push Email utilising its EDGE services as data transfer could be increased significantly [up to eight times the normal GPRS rate]," he added.
According to Muhaisen, MobileCom is the first locally and tenth globally to introduce the EDGE services.
MobileCom representatives went on to demonstrate the Mobile TV service, which basically enables customers to download many local and international video content as if they are watching it from their own TV sets. The content or video footage includes anything from news, sports, movie trailers, music clips, games and snap shots to theater plays.
Ghossein said MobileCom was the first to provide the capability to access video content through EDGE technology in the local market. He indicated that customers require handsets that support GPRS/EDGE technology in order to benefit from the service.
In introducing its Dandanah (Ring Back Tones) service, the company outlined that the service gives customers the opportunity to introduce a personal touch through choosing a `friendly personalised' ring tone from a collection of Arabic, English songs or even sound clips, thus replacing the traditional switchboard "ring-ring" sound.
MobileCom expects both awareness and usage of these new applications to grow substantially as Jordan is one of the fastest growing mobile markets in the Middle East.
© Jordan Times 2005
