TCA partners with Soft Living to represent 2 GCC properties

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TCA (Travel Connections Arabia), part of the TCA Group of Companies, has announced a new partnership with Soft Living to represent two of their luxury properties, The Hotel Byron and Hotel Plaza e de Russie, in the GCC region.

TCA is a leading global sales and marketing outsourcing agency for the Middle East's luxury hospitality, tourism, and travel industry.

The sea-front luxury, boutique 5-star hotels are the perfect base for exploring Northwest Tuscany and the Cinque Terre just to the north. The Hotel Byron is a former patrician villa on the seafront of Forte dei Marmi, known for its ancient splendour and contemporary design, chic cafes, bespoke boutiques, and long sandy beaches.

The Hotel Plaza e de Russie, located in the seaside town of Viareggio, is known for its Art Nouveau district and reputation as the quintessential Italian beach experience; it is the oldest hotel in Viareggio and features an architectural context in Art Nouveau style.

Working closely with Soft Living, TCA will develop and implement a comprehensive sales and marketing strategy that will elevate awareness of the brand and drive bookings to its properties.

Salvatore Madonna, Owner and CEO of the Hotel Byron and Hotel Plaza de Russie, said: “We are thrilled to announce our partnership with TCA Group Of Companies, as they are leaders in GCC hospitality and tourism. Our new representative covers a market that we believe holds great potential and aligns perfectly with our leisure destination. We offer our clients authentic and glamorous spaces, along with unparalleled service and luxurious accommodations.”

Ahmed M Soliman, CEO of TCA Group of Companies, added: “Our shared passion for offering luxurious experiences and warm hospitality makes this partnership a natural fit. Soft Living's commitment to placing guest care at the forefront and their dedication to providing a high-quality experience perfectly complements TCA's portfolio of luxury hotels and travel destinations. We aim to expand the brand's presence in this market and attract GCC travellers to Hotel Byron and Plaza De Russie as their preferred vacation destination.”