Homzmart to launch in Saudi Arabia

Egypt - Homzmart, the Middle East’s leading furniture and home goods marketplace platform, revealed its plans for the expansion of its operations into the Kingdom of Saudi Arabia this week, according to the company’s recent statement.

The company’s KSA platform will be working with many leading international brands, and the whole KSA ecosystem - including brands such as Al Rugaib Furniture and Al-Motlaq Furniture - plus local artisans and workshops.

It is worth noting that general e-commerce e in KSA is growing extremely fast, 35% a year - one of the fastest growth rates in the Arab world.

Homzmart will be accessing a $15 billion market, which is growing at 10% CAGR per annum, and has several million households – many of whom demand easy online access to furniture, textiles and domestic appliances.

KSA also has a major pipeline of new houses to be built as part of it national housing development program.

The market entry to KSA complements Homzmart’s existing operations in Egypt and opens up a huge new market opportunity – as household expenditure in KSA is significant. The expansion is driven by Homzmart reacting to clear and tangible demand from KSA consumers who want a hassle-free, one-stop-shop shopping experience for furniture and home goods.

“We have been growing hugely in the last ten months, with operations having tripled in size as we keep up with consumer demand. The new normal is that convenience wins and furniture is one of last sectors in the Kingdom to digitize. KSA consumers and SMEs want this convenience now, and we are delighted to offer it to them,” Mahmoud Ibrahim, CEO of Homzmart, commented.

However, Homzmart plans to expand its footprint in the MENA region.

Established in 2019, Homzmart is an eCommerce platform that sells home furniture, home décor, lighting and home supplies through a visualized community.