10 July 2005
Muscat - Dima is the new premium spring water product from Oman's National Beverage Company Ltd (NBC). Attractively packaged and bottled in Barka, it originates from the springs of Al Batinah region and rejuvenates one's body, mind, and soul.

With an impressive brand portfolio that includes SunTop, RC Cola, Royal Mango and others, NBC retains its position as the leading beverage company in the Sultanate.

The launch of Dima will undoubtedly serve to strengthen this position further.

Dima premium spring water is the result of the National Beverage Company's commitment to quality. This is evident in the source of this pure water, and indeed in the balanced mineral content of NBC's natural Omani product.

In fact, Dima's quality, purity, and packaging, amongst other things, make it one of NBC's most attractive products. Exemplifying excellence in quality has earned NBC credibility, and kept them at the forefront of the beverages industry in the Sultanate of Oman.

In recent years, there has been a global shift towards healthy, natural and organic products. NBC's vision is to promote well-being with this new premium spring water.

"It is simply good for you!" says Ashish Sethi, CEO of NBC.

"Dima is well-balanced in mineral content and it is pure, we think of it as the tonic for a healthy mind, body, and soul."

"Omanis appreciate Omani products. Oman has one of the purest natural sources of water in the world. Dima will provide the Omani people with a water brand of their own, to be proud of," says Seth.

And Dima is just that a high quality product with a brand philosophy that reflects the nature and purity of Oman.

Designed for convenience in handling, and available in all major supermarkets including Carrefour, Al Fair, Sultan Centre, Safeer Hypermarket and a host of cold stores throughout Oman, Dima is certain to set the new high standard and become Oman's first choice in premium natural spring water.

© Times of Oman 2005