Exhibitors snap up places to reach customers
A unique e-exhibition will run alongside the 11th Arab Aluminium conference (Arabal) to be held in April at the Ritz-Carlton, Bahrain, Hotel and Spa.
Organisers said yesterday only 10 exhibition units are left at the conference as exhibitors have snapped up places in order to reach the VIP potential customer base which will attend the conference under the patronage of Shaikh Khalifa bin Salman Al Khalifa, Prime Minister, on April 19-21.
“Arabal 2004 exhibitors, utilising this innovative electronic exhibition, will have the chance to display promotional information through interactive electronic stations, providing an insight to their products and strategies for success to the 600 or more delegates expected to attend,” said Carol Melrose, managing director of Mice Management which is responsible for publicity for the event. “This exhibition has proved a valuable marketing tool in the past as the conference draws a large number of high-profile delegates from around the world who then have the opportunity for networking and face-to-face meetings with potential suppliers and customers.”
She said the e-exhibition stand package, at a cost of $3,000, offers a liquid-display screen, backdrop posters and has shelving, brochure racks and a counter stool.
“Exhibitors this year will be companies displaying products ranging from primary aluminium – from plant, products, equipment and materials to raw materials, aluminium-finished products, surface treatments, joining to fabrication and many more unique services,” Melrose said.
Chief executive of Aluminium Bahrain, the main organisers of the conference, Bruce Hall, said they are looking forward to welcoming their exhibitors and feel sure they will make a positive contribution to yet another successful conference.
“Bahrain is at the forefront of the aluminium industry in the Middle East, and we’re expecting again, this year, a substantial number of high-profile contracts to be negotiated at the event,” he said.
Arabal is held biannually, and the last event was organised in the United Arab Emirates in 2001.
“Like previous events, Arabal 2004 seeks to examine some of the critical issues facing the industry today and will look at the important role the region plays in the development of the aluminium industry as well as identifying opportunities for growth.”
Hall said more than 600 delegates from all over the world are expected to attend the conference and exhibition which is hosted, in turn, by Kuwait, the UAE, Egypt and Bahrain.
“The Middle East region now accounts for more than 5 per cent of the total global primary aluminium production and is a major source of quality aluminium products for consumers of the world,” he said. “The amount of industry interest in the region generally, and the conference specifically with delegates attending in the past from over 30 countries, is a clear indication of the role the region now plays on the international aluminium scene.”
© Bahrain Tribune 2004
