KUWAIT: Automak, a leading Kuwaiti Company in the field of transport solutions, has announced its acquisition of the exclusive dealership in Kuwait for Higer, the gigantic Chinese company for light duty vehicles (LDV). Automakis also Higer's exclusive dealer in Egypt for buses, small trucks, and LDV. The agreement was signed by the Chief Operating Officer of AutoMAK, Omar Al-Omar, during his visit to the Higer factory in China, where he met with the Company's management and viewed their operations. From Higer's side, the agreement was signed by Chen Siran, Lieu Yu, and Yuchao Ma.
In commenting on this agreement, Al-Omar stated: "We are very proud of this partnership and our acquisition of exclusive dealership of Higer in Kuwait and Egypt. This is an excellent addition to our current dealerships; allowing us to offer our clients broader choices and services in line with our philosophy that our client satisfaction is our main concern." Al-Omar added that "Chinese companies now hold a strong presence in the international market, and they are in direct competition with other similar companies in terms of quality." Further, he stated: "We are excited about this partnership and look forward to building a new success story for Automakand Higer in the Middle East and North Africa." Al-Omar pointed out that "Higer'sLDV combine performance, strength, endurance, and long term durability with a modern, elegant design.
We have introduced these trucks to the Kuwaiti and Egyptian markets knowing that they'll be well received because of their practicality and their catering to the various needs of individuals and companies." Chen Siran from Higer confirmed that "Higer products have contributed positively to the reputation of Chinese manufacturing because of our success in arriving at an ideal formula that combines practicality and durability with performance and elegance. This has allowed us to become one of the top three buses and small trucks manufacturing companies in China." He added: "We are very proud of this partnership with Automakthat is present in various markets such as the dynamic market of the Gulf region as well as the gigantic market in the Middle East and North Africa.Automak, specializing in transport solutions, is compatible with our specifications; thus making it the ideal partner to represent us in the region.
We are confident that this partnership between Higer and Automakwill prosper and prove successful to both parties. It is noteworthy to add that Higer is now available in Automakshowrooms where its vehicles are offered for sale with a 3-yearor 100,000 km warranty. In addition, Automak manages and operates a fleet of 5000 cars and vehicles, and employs around 1,000 personnel in its main branch in Kuwait and its regional branches in Qatar, Egypt, and China. Automak offers a variety of services. These include long-term and short-term rental of cars, large trucks, and small trucks to individuals as well as companies. It also provides drivers, individual and family airport services, and special services for VIP's. In addition, Automaksells used cars through the "SAFQA" service. It also provides various services to fund car sales catering to all budgets and needs; along with insurance services. Another one of Automak'sservices is vehicle maintenance and spare partsat Automak Express Service Center.
Automak is also the exclusive distributor for various automotive international companies such as "Hercules" Tires, "Adnoc Voyager" Grease, Oil, and Coolants; and "DFAC" Trucks. Since its inception in 2002, Automakhas taken pride in its products' quality, services, as well as the comprehensive services that it offers its clients. As a result, Automakhas earned a favorable reputation as one of the leading companies in the domain of transport solutions. As for Higer, it was established in 1998 and achieved record growth by becoming one of the top three vehicle manufacturing companies in China.
Higer has acquired a favorable reputation in China where it is considered one of the leading manufacturing companies in a country with the strongest growing economy in the world. Around the world, Higer is famous for its varied and practical products that provide a high value for cost. Higer manufactures 22,000 vehicles yearly, of 50 different types. These include public transportation busses, small trucks, and lightweight trucks. The company adheres to the highest international safety measures, and has received the "BAAV" award for the safest vehicle for five consecutive years. Higer is in partnership with the reputable Swedish factory "Scania", and has received local and international awards along with its dazzling economic success stories.
© Kuwait Times 2013
