DUBAI, 3rd May, 2017 (WAM) -- In line with the launch of Dubai Font by H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council, INDEX Holding, has announced to adopt Dubai Font, becoming the first private Emirati company to adopt the font in all its electronic communications.

Anas Al Madani, Vice Chairman and Group CEO of INDEX Holding said, "Following the directives of our wise leadership and as a leading national company, we at INDEX Holding have decided to adopt the Dubai font in all our official correspondence, boosting Dubais effectiveness in smart technology. Dubai has never failed to impress us in seeking the number one in all different fields that promote innovation, happiness, development, and transformation. We are proud that Dubai is the first city that has a font with its name as a tool for self-expression and communication in the region and the world.""This decision also goes in line with the launch of the UAE Soft Power Council by Vice President, Prime Minister and Ruler of Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum, as INDEX Holding aims to support this initiative and promote the culture and values of the UAE through its offices around the world and the events it organizes locally and internationally," he added.

Copyright Emirates News Agency (WAM) 2017.