Dubai, 25 June 05 (WAM) -- A major new Joint Venture,Moutamarat, has been created by Dubai Holding and leading Saudigroup, Saudi Research and Publishing Company (SRPC), to manageconferences and exhibitions that will bring the latest trendsin knowledge to the Arab world.
An agreement to this effect was signed today by Mohammed AlGergawi, Chief Executive Officer of Dubai Holding and Dr. AzzamAl Dakhil, Chairman of SRPC.
"Moutamarat will develop its own portfolio of conferences andexhibitions with a strong focus on quality, innovative researchand a clear sense of serving the public interest. In addition,Moutamarat will work with leading organizers to attract globalmeetings to the region and will seek strategic partnerships withlike-minded institutions across the Gulf," stated Al Gergawi.
"The joint venture is a coordinated effort by two major companiesin the region who share a vision for the central role that knowledgewill play in driving forward the development of the region. Itis one of the few examples of high-profile inter-Arab businessinitiatives that look to create value for the whole region" saidDr. Azzam.
"SRPC brings to this joint venture the reach of a media andcommunications giant, ensuring the broadest diffusion of knowledgegenerated at Moutamarat's events, as well as a wide choice ofspecialised media titles that guarantee in-depth analysis," addedDr. Azzam.
"The companies within Dubai Holding provide an ideal platformof industry-specific knowledge, strategic partnerships and businessexpertise that will contribute to the value proposition of Moutamarat'sconferences and exhibitions. We see new business opportunitiesdeveloping that will speak of our combined dynamism and talent,"conclude Mr. Al Gergawi.
"The ultimate objective is to advance the business and industrialagendas of the region and to provide real take-home value forthe participants," Dr. Azzam added.
The formation of Moutamarat is one of the strategic goals thatSRPC is aiming to achieve. It is part of the plan to enter newmarkets that have a tremendous future potential for growth, addedDr. Azzam "The companies decide to partner for the region in Dubai to build on the unrivaled value proposition of Dubai as a hub for business, travel and leisure. Dubai is fast emerging as a hub for knowledge generation. We have always wanted to create a more structured approach towards bringing the latest in thought, leadership and knowledge -- and Moutamarat is the result," stated Mohammed Al Gergawi.
Al Gergawi also revealed that Moutamarat has been given chargefrom this year onwards of successfully organising and expandingthe reach and role of existing prestigious events such as theArab Strategy Forum 2006 and the Annual Meeting of the YoungArab Leaders in 2005.
