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- dubizzle rebranded its platforms to OLX and changed the web domain to olx.com.om. A new app called "OLX Arabia" is available to download
- dubizzle has been part of the OLX family and has beensharing the same values since 2013. With this change it has fully become part of OLX.
- "We've only changed the name from dubizzle to OLX - everything else remains the same" said Abdallah Touqan, Senior PR and Communications Lead at OLX
Muscat - This week, dubizzle rebranded its platforms (desktop, mobile and app) to OLX. A new app called "OLX Arabia" is now available to download. At the same time,the web domain has changed to olx.com.om and all traffic generated towards dubizzle.com is now directed to olx.com.om instead.
Abdallah Touqan, Senior PR and Communications Lead at dubizzle said: "''dubizzle is now OLX' This will not affect our product - the user experience remains the same, our service, our team, and our passion, we've only changed the name - everything else remains the same,"
Why the change?With therebranding toOLX dubizzleis now fully part of the world's leading network of online classifieds sites.Since 2013 dubizzle has been part of the OLX familysharing the same values and was ready to introduce the world's biggest classifieds brand to the Middle East.
10 Middle Eastern markets are now operating under the OLX brand name and are now truly part of a global network that reaches over 240 million monthly active users and generates over 17 billion page views per month. Already millions of people around the world have used OLX to sell their things within local communities in places like India, Brazil, Kenya, Poland, Indonesiaand now the Middle East.
So what now? For the users, everything remains the same. Existing users' account details and their ads remain the same. Users can login using the same method as before and will find their ads. The user experience hasnot changed at all. There is no impact to the sellers and their items they have posted for sale. In summary, the product, team, and service all remain the same.
As for the dubizzle app users, they have already receiveda message informing them that 'dubizzle is now OLX', inviting them to go to the app store for iOS and Google Play for Android users to download the 'OLX Arabia' app for free.
"As with any re-branding exercise, the challenge is to quickly and effectively communicate the new OLX name to the market. That said, our success is defined by our users! When they remember OLX before dubizzle, then we can say we've successfully communicated the new name. More importantly, success is defined as our current users continue using our platform and new users start selling their stuff around the house on OLX,"Touqan added.
To support the re-branding operationOLX kicked off a heavy campaign using broadcast and online channels to communicate the change to its users in their local markets.'dubizzle is now OLX'TV commercials and radio ads have started broadcasting in the local channels on Sunday 30th Aug 2015.
"We will continue to spread the word about how fast and easy it is to buy and sell online and we aim to create the best user experience for our users. That is our strategy and the business roadmap for OLX." Touqan concluded.
OLX is the fast and easy way to sell stuff. It's free. Whether using the 'OLX Arabia' native app or on the web using a mobile phone or any other device, the process is only a 'click and post' away.
•Within seconds the user can list an item for sale (using their phone!)
•Within minutes the user's item will appear on OLX
•Within hours the user will hear from interested buyers
•Within days the user will meet up with buyers and trade their stuff for cash
•Within weeks the user will have simplified and improved their life
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About us
OLX is the world's leading classifieds platform in growth markets and is availablein more than 50countries and over 50 languages. OLX connects local people tobuy, sell or exchange used goods and services by making it fast, easy and freefor anyone to post a listing through their mobile phone or on the web. Everymonth, hundreds of millions of people in local markets around the world arealready using OLX's online marketplace to find and sell a wide range of products,including furniture, musical instruments, sporting goods, cars, kids and babyitems, motorcycles, cameras, mobile phones, property and much more.OLX operates in fast-growing markets around the globe, where OLX helpspeople improve their lives through smart person-to-person trade. OLX employsmore than 1,200 committed employees world-wide located in places likeBangkok, Buenos Aires, Cape Town, Delhi, Jakarta, Lagos, Lisbon, Manila,Nairobi, Poznan, Rio de Janeiro and São Paulo.
For more information:
Malcolm Crasta
Senior Account Manager
malcolm.crasta@zeenahpr.com
+96898087776
Abdallah Touqan
Senior PR& Communications Lead
Abdallah@olx.com
+971 56 1023140
© Press Release 2015
