30 April 2017
du organises interactive educational sessions for schools in the UAE to promote good safety practices

Dubai, UAE - du has demonstrated its commitment to health and safety by raising awareness about good HSE practices within the UAE community. The organisation reached out to a number schools in Dubai to mark the World Day for Safety and Health at Work, which took place on April 28, 2017.

du’s HSE department and its team of voluntary emergency coordinators worked together to raise awareness about good HSE practices, by conducting interactive educational sessions for close to 900 students. Furthermore, du provided students and teachers educational giveaways with useful HSE-related information.

“The safety of workplaces, schools and homes is very important, and we are committed to educating and empowering individuals to carry out good HSE practices in the UAE. That is why we believe that it is important for children of a young age to practice good health and safety. We are a business committed to its people, and we continue to ensure the health and safety of our employees and society within our working environments,” said Abdulhadi Alalyak Senior Vice President - Corporate Services, Human Capital & Administration. “In line with our HSE policies we annually conduct health and safety initiatives within our organization to improve the safety behavior and culture of our people, including driving safety, ergonomics and stress management. Furthermore, at du we believe in ‘be prepared and be safe’; we have 150 emergency coordinators that ensure the safety of our staff and visitors, and we conduct regular emergency evacuation drills.”

du is committed to educating individuals on the importance of HSE practices, which it believes consists of environments that foster productivity, efficiency, happiness and wellbeing within community environments. du supports the Sustainable Development Goal 8, which promotes “inclusive and sustainable economic growth, full and productive employment and decent work for all”. Furthermore, it focuses on the “protection of labour rights and promotion of safe and secure working environments for all workers, including migrant workers, in particular, women migrants, and those in precarious employment.”

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About du
du is a vibrant and multiple award-winning telecommunications service provider serving 9 million individual customers with its mobile, fixedline, broadband internet, and Home services over its 4G LTE network. du also caters to over 100,000 UAE businesses with its vast range of ICT and managed services. Since its launch in 2007, du has many UAE firsts to its credit, including introduction of Pay by the Second® billing system, IPTV and self-service portal.

du is ideally placed to support the realisation of UAE Vision 2021 and transformation of Dubai into a Smart City. du is also the official strategic partner of the Smart Dubai Office and the platform provider for Smart Dubai. Following the successful testing of the Middle East’s first Internet of Things (IoT) network, du is on course to complete deployment of its IoT network in 2016.

Brand Finance ranked du as the 12th most valuable brand in the Middle East in 2016. du previously won the coveted Brand of the year title by Superbrands Middle East in 2013. The company has been recognised with several other awards such as ISO 27001 certification of Managed Security Services and having the distinction of opening UAE’s first LEED Platinum Certified Green Shop. du also has the unique distinction of the first telecom in the world to release Sustainability Report based  on GRI-G4 guidelines in 2014. du is also credited with du’s world-class teleport is the largest of its kind in the Middle East and ranked among the top teleports in the world by World teleport Association.

du is 39.5 percent owned by Emirates Investment Authority, 19.75 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining by public shareholders. Listed on the Dubai Financial Market (DFM), the company trades under the name ‘du’.

© Press Release 2017