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Canon Middle East honours winners of 2011 Awards during Partners Conference

Partners play key role in sustaining Canon's growth targets in the region

Canon Middle East, leader in imaging solutions, has honoured top-performing partners during the 2011 Awards, which served as one of the major highlights of the recently concluded Canon Partners Conference in Istanbul, Turkey.

Organised under the theme "Power of Partnership", the awards recognised the strong contributions of Canon Middle East partners in driving Canon's strong growth performance in the region.

Over 100 partners from 45 countries in the Middle East, North and East Africa attended the Partner Conference, which was organized in line with Canon Middle East's 10^th anniversary celebrations. The company presented its business strategies and objectives for 2012 during the event and conducted discussions about the important role of its partners in achieving its mission to be closer to its customers. Canon also discussed various product segments and outlined its strategy of breaking down the market further into segments, which will enable Canon Middle East and its partners to deliver the right product segments and ultimately better serve customers.

Anurag Agrawal, Managing Director, Canon Middle East, said: "Canon's ability to maintain a healthy, constructive and dynamic relationship with its partners serves as the strong foundation that allows us to maintain our market stronghold in the region. Through our partners, Canon is able to fulfil its brand promise to be closer to our customers and to reach out to more people to inspire creativity and innovation at home and in the workplace. The Canon Partners Conference and the 2011 Awards serve as a fitting tribute to the invaluable contributions that our partners have made towards reaffirming the reputation of Canon as the global leader in imaging solutions."

The winners of the B2B Awards were Diffazur Sarl (Morocco) in the Corporate Office B&W category; El Ajou Group Trading Company (KSA) in the Corporate Office Color category; Al Badri Information Technology Limited (Iraq) in the DIMS (Digital Image Management System) category; Neolt Graf (Morocco) in the LFP (Large Format Printers) category; and Salam Technical Services (Qatar) in the Professional Print category.

Diffazur Sarl, El Ajou Group Trading Company, Al Badri Information Technology and Neolt Graf were recognized for their excellent performance in increasing market share (MASH) in their respective product categories through strong market coverage. Salam Technical Services received the award in recognition of its outstanding sales achievement and performance in Professional Print.

In the B2C Awards, Salam Studio & Stores topped the Digital SLR category for its excellent performance in increasing MASH for DSLR; Ali Zaid Al Quraishi & Bros. Co won the DSC and Selphy category in recognition of both unit and revenue growth in DSC; Advanced Digital Imaging Sal won in the HD Video category in recognition of its strong focus on promoting the video category; General Electric and Trading Co. LLC was winner in the Inkjet Products category in recognition of its excellent performance in increasing MASH for Inkjet; and Sabi Systems won the award in the Laser Products category in recognition of its excellent performance in Laser through the successful launch of Sabi System Canon Club.

This year's partner conference saw Canon Middle East give away a special 10^th Anniversary Recognition Award to National Store, the flagship company of JK Sons Group in recognition of its long-standing Canon partnership and for achieving year-on-year sales and MASH growth in the photo-video category. National Store has been strongly committed to achieving each year's strategy and direction in channel development, market activity and visibility enhancement in the UAE market.

The President Award winner went to Ali Zaid Al Quraishi & Bros. Co, which was recognised for its all-round performance for all Sales and MASH gain in the photo video product category.

-Ends-

About Canon Middle East: Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe, is the regional headquarters for Canon in the Middle East, North Africa and East Africa and is based in Dubai, UAE. Canon has been represented in the Middle East for more than 40 years through distributors and partners that have successfully built a solid customer base and significant market share in the region.

In 1998, Canon set up a representative office in Dubai to help partners deliver even more with additional on-the-ground support. By 2001, Canon had transformed into a full subsidiary with extensive logistics facilities, and in 2002 moved into its spacious new head office at Dubai Internet City with its rapidly growing staff. As of January 1st, 2005, Canon North Africa S.A.S. (CNA) based in Paris became a 100 per cent owned subsidiary of Canon Middle East and oversees French speaking African countries. Canon Middle East further expanded its area of responsibility to include East African markets in June 2011.

CME today manages sales, marketing and technical support activities across 45 countries in the Middle East, including Saudi Arabia, Egypt and the UAE, as well as East African and French-speaking African countries.

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© Press Release 2012