Amman, Jordan: MTV Lebanon, a leading independent media station in Lebanon and the MENA region, has selected Eurisko Mobility to develop various mobile applications for all major platforms (iPhone / iPad, BlackBerry, Android, Symbian, Windows Mobile).
Eurisko Mobility, (www.euriskomobility.com), will combine a wide range of advanced mobile techniques to develop a unique concept to be introduced by MTV for the first time in the Middle East and the world. The exact details of the application are being kept under a shroud of secrecy.
Jyad Murr, COO of MTV stressed on the importance of co-operation between the station and various Lebanese expatriates coming home to build technology companies and hire local talent. "Supporting Tech start ups and creativity in Lebanon is in our core business philosophy in order to foster the entrepreneurial spirit in Lebanese youths; We chose Eurisko Mobility because we felt a great level of integrity and dedication by this company to deliver top notch service in a timely manner which will enable us to offer our viewers the newest and best mobile technologies.
Zack A. Morad, CEO of Eurisko Mobility: "...We are excited at the potential of working with a visionary like Jyad Murr and his excellent team to offer the MTV apps. We feel that combining both of our resources will result in an unprecedented and exciting product for MTV fans dues to the fact due to the fact that Middle East TV viewers and underserved in this niche market of PDA applications."
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About MTV
MTV was established in 1991 as a TV channel that sought to cater to the complexity and richness of its Lebanese viewers' identity by creating a balanced mix of local, Arab, and western media content, with a special emphasis on producing local programming that is tailored to its audience and reflects their aspirations and values.
About Eurisko Mobility
Eurisko Mobility, is the leading firm in developing iPhone/iPad, BlackBerry and Android applications in Lebanon, and the Middle East region; it pioneered various mobile development platforms and secured a top notch client list that includes the who's who of the Media world in Lebanon and MENA region. Eurisko Mobility offers enterprise-level mobile applications combining advanced workflow, reporting and predictive analytics.
© Press Release 2011
