Despite being a late entrant in the Middle East market, the Malaysian auto major Proton has chalked out an aggressive plan to penetrate the regional market. Akshay Bhatnagar reports from Malaysia
Persona PersonifiedFurther strengthening its presence in Oman's market, Proton recently launched its latest model Persona. Talking about the new model, Werner Koch, CEO of Al Hashar Group of Companies, Proton's sole distributor in Oman said, "Persona is a model that will get noticed and attract people not only for its looks but its practicality, smooth ride and fuel economy". Oman is the third country in the Middle East to launch Persona after Saudi Arabia and Egypt. Persona promises to offer advanced styling, generous interior and expansive luggage space to the user. The vehicle engineered by Lotus is powered by the enhanced 16-valve DOHC Campro IAFM (intake air fuel module) engine aimed at delivering smooth drivability and riding comfort. It offers a displacement of 1597cc with manual or automatic transmission and acceleration from 0 to 100km/h in 12.4 seconds. It is equipped with dual airbags, ABS, EBD and auto-lock system. It is available in four colours including solid white, metal grey, tranquility black and solid red. The model won the 'Best Model of the Year for Malaysia' at the 2008 Frost & Sullivan Automotive Awards for the South East Asian (ASEAN) markets.
© Oman Economic Review 2008
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